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Maximizing Your Lead Generation Strategy During a New Website Build: Proven Techniques

Check Out: 12 SEO Mistakes to Avoid When Redesigning Your Website

January 31, 2024

By Peyton McLean

In the fast-paced digital landscape, a well-designed and user-friendly website serves as a powerful tool for businesses to engage their target audience. If your website isn’t accomplishing that goal as well as you’d like, launching a new website can create new opportunities to generate leads. 

By incorporating an effective lead generation strategy and tactics such as compelling call-to-action (CTA) buttons, intriguing design elements, and user-friendly navigation, companies can capitalize on the initial buzz surrounding the website launch. This momentum not only drives traffic to the site but also converts visitors into potential customers.

Key Considerations for Effective Website Planning

Proactive planning is essential to maximizing lead generation during a new website build. Knowing your target audience's desires, preferences, and objectives helps you craft a compelling online experience. If you’re aware of your audience's needs, you can tailor your website content and features to your customers.

Once you've grasped your audience's needs, the next consideration is ensuring a clear and clean navigation system. A seamless user journey guides visitors to the desired destinations on your website. Clutter-free menus, intuitive pathways, and easily accessible information contribute to a positive user experience—and increase the likelihood of lead conversion.

Also, compelling CTAs are important for a new website. With specific and engaging verbiage, CTAs should seamlessly guide users to the right places. Customizing your CTAs to match what your audience wants helps make your approach user-friendly and encourages them to do what you want them to.

Finally, you must have a strong plan for generating leads in place before proceeding with your website rebuild. Clearly define your products or offerings and set expectations early on. To make this process more efficient, ensure everyone involved understands the project's goals and what success looks like.

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The Role of UX in Optimizing Lead Generation Strategy

User experience (UX) prioritizes visitors’ needs to convert those visitors into customers. A website that is difficult to navigate can drive people away, undoing all the work and resources you put in to get them there in the first place. Great UX, however, prioritizes the website visitor.

A crucial aspect of this UX driving lead generation involves creating an intuitive and accessible navigation system. Knowing where users seek information and ensuring that relevant content is readily available contributes to a seamless user experience. Also, homepages guide your visitors to convert, so you need to make a good first impression.

Successful lead generation strategies involve well-placed CTAs, simple forms, a live chat feature, contact information such as a phone number, and timely pop-ups for quick quotes. These elements create multiple opportunities for users to share their contact details, boosting the effectiveness of your online presence.

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Effective Design Elements for Capturing and Converting Leads

Effective design elements play a big role in lead conversion. One element of effective design is transparent pricing modules that provide website visitors with clear and concise information. In an era when consumers value honesty and clarity, the importance of transparent pricing cannot be overstated. By presenting costs openly, a business can build trust with its audience. This transparency not only instills confidence in potential customers but also fosters a positive overall customer experience. When individuals feel informed, they are more likely to engage with the website, explore products or services, and ultimately make well-informed purchasing decisions.

Another key design component involves the use of short forms that cleverly auto-populate into larger, more comprehensive ones. This strategy eases users into the lead generation process, preventing them from feeling overwhelmed by extensive forms. 

Additionally, personalized phrases in CTAs, such as "talk to an expert," make the interaction feel more human. These kinds of CTAs connect with users personally, increasing lead conversion rates. 

Including effective use of white space and compelling video content can also enhance your user experience. However, too many pop-ups and flashy calls to action can distract users and hinder your user experience. Trying to appeal to a broad audience without a clear focus can lead to confusion and a lack of a cohesive message; also, ignoring the UX plan undermines user-friendly design and disrupts the lead generation process.

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The Importance of SEO for Lead Generation


SEO mistakes to avoid when redesigning your website


Establishing performance metrics and setting goals are big parts of board meeting agendas, but working with a board should be more about partnership than data reports. Our experts emphasized that even though these meetings may seem challenging, your board is ultimately on your side. They want you to succeed because it is their success, too.

Practice candor when you don't achieve a goal or a project doesn't perform well. “They’re smart and know when you’re not being transparent,” reiterated Hiller. And it’s not just about transparency; if you share the good, the bad, and the ugly, the board can work with you on solutions. 

With that in mind, come prepared with ideas on how to address missed goals or the steps you’ve already taken to work toward improvement. Additionally, prepare for tough conversations and be open to being vulnerable, because there is no way to completely avoid difficult times or lackluster results.

The Plan Is to Plan

A plan is crucial for the website's user experience, lead generation strategy, website design elements, and SEO strategy. Consult an experienced web designer and developer to help narrow down your best options. Also, reach out to the pro digital marketers at SmartBug Media to ensure your new website generates leads.

But how can you be sure your great plan has been well executed, especially in the weeks and months after launch? There are great tools out there for tracking analytics and helping your business ensure lead generation success, address issues, and ensure your website's optimal performance. Google Search Console is an invaluable post-launch tool for identifying 404s and other issues, and HubSpot and Google Analytics offer robust analytics capabilities. Also, tools such as LuckyOrange generate heatmaps and record real user interactions.

Ready to elevate your website's performance and avoid critical SEO mistakes? Unlock the secrets to a successful redesign with our expert guide! Check out this article to transform your website strategy and boost your online visibility now.


Redesign and launch your new website without losing traffic from search engines with:

12 SEO Mistakes to Avoid When Redesigning Your Website

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Topics: Lead Generation, Web Development, Lead Nurturing