Inbound Marketing

A flexible and powerful approach to increasing leads, revenue, and brand authority.
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Our approach

Start with a strategic plan

We don't believe in "winging it." It wastes your time and money. Instead, we begin with a goal-focused, intelligent inbound marketing playbook that sets a strong foundation on which you can build a successful campaign.

  • Inbound personas and Buyer's Journey Generate an in-depth understanding of your audience through interviews.
  • Gap analysis Determine where you want to go and develop an action plan for getting there.

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Focus on business impact and measurability

We believe in honing in on what matters most to your business and going after real, actionable opportunities.

  • 90-day sprints Use the agility of sprints to align with market changes and prioritize work by business impact.
  • Flexible, data-driven retainer Build on the activities that are delivering results.

Keep things transparent

The most important thing to our team is client satisfaction. We have worked hard—and continue to evolve processes—to make onboarding and performance execution as streamlined as possible.

  • Client dashboard Access your program metrics at any time.
  • Bi-weekly updates and full performance reporting Continually optimize your program as markets and opportunities evolve. We’ll help you pursue goals through detailed strategic analysis and prioritized next steps.
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New Call-to-action

Build a comprehensive, custom Growth Marketing Playbook.

For all of our clients, we create a comprehensive and custom inbound marketing plan. It’s the result of a variety of discovery calls with members of your team, a deep dive into your business, a gap analysis of your current marketing and recommendations for your initial campaigns.

  • Deep Dive Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Strong Foundation Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • Gap Analysis Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.
  • 90 Day Plan Lorem ipsum dolor nuit estraeu cum sociis natoque penatibus.

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Our technology partners
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What our clients say

SmartBug has played a crucial role in helping our small marketing team redesign our website, optimize for conversions and develop strategies to move more leads through the inbound funnel.”

Logan Hansen

Elation Health, Business Development Manager

The SmartBug team has been essential for getting our inbound marketing strategy off the ground.”

Heather Quitos

Pharmacy OneSource, Marketing Manager

Ryan and his team took command of our inbound and took us to the next level.”

Todd Barker

Senior Solutions Management, President

Inbound marketing work

SmartBug’s Full-Service Expertise Delivers a Full Range of Success

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Microsite Highlights Dynamic Eagle's Flight Corporate Events

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How we helped a tech provider make a splash at a premier industry event

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How we helped a pharma research company increase lead quality and volume

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New Premium Content Design Increases Conversion Rates

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Sales and Marketing Alignment: Seamlessly Integrating Databox with HubSpot

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SmartBug’s Help with Industry-Changing Reports Leads to Award-Winning Success

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Multiple Communities—and One Agency to Market Them All

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SmartBug’s Multifaceted Expertise Helps Startup Take Marketing to the Next Level

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How we helped a SaaS company increase scalability and lead quality

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Our latest insights

Sales Enablement | Event Marketing | Sales Strategy | Lead Generation

3 Ways to Make the Most Out of Your Tradeshow Attendance

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Inbound Marketing | Marketing Strategy | Content Marketing | Lead Nurturing | Conversion Rate Optimization | Lead Conversion | Copywriting

How to Measure the Impact of Your Content Writing

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Inbound Marketing | Paid Media | SEO | Lead Generation

6 Unexpected Places You Can Find Killer Keywords

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Ready to win?

Let’s Talk

“Their unparalleled expertise in HubSpot, inbound practices and marketing in general... has made them a trusted advisor resource unlike any other we have experienced.”

Scott Travis, Keystone Technologies, CMO

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