By Ryan Malone
One of the most common challenges online marketers face is how to increase homepage conversion rates. Because your homepage is often the first content a potential customer sees, you have to strike the right balance of providing information, fostering credibility, and promoting sales.
Even if you have a great marketing plan and a strategy for getting new visitors to your website, if you don't have a strategy for converting those visitors to customers, you're leaving money on the table. If you are looking for ideas on how to increase conversion rates on your homepage, follow these six tips: