By Christina Clark

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. 

To help, I’ve compiled a list of 50 (that’s right, 50!) of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond.

Resources for Inbound and Content Marketing Best Practices

The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends. 


1.
HubSpot

Screenshot of HubSpot Blog

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. The blog is divided into four main categories—marketing, sales, service, and website—and keeps marketers in all roles at the forefront of inbound marketing trends and best practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum—and it’s free! 


Must-read articles:


2. SmartBug Media®

Screenshot of SmartBug Media Blog

 

Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer.

Check Out Our Inbound Marketing Playbook for 2020 and Beyond Playbook

Must-read articles:


3. Seth Godin

Screenshot of Seth's Blog

 

I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world. Every day, he shares his thoughts in pithy, quick-hitting blog posts.


Must-read articles:


4. Content Marketing Institute

Screenshot of Content Marketing Institute Blog

 

The mission of the Content Marketing Institute is to advance the practice of content marketing through online education, print, and in-person seminars. Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more.


Must-read articles:


More Resources for Inbound and Content Marketing Best Practices:

5. G2 Crowd Learning Hub

6. Smart Insights

7. Digital Marketing Institute

8. Contently’s Blog—The Content Strategist

9. Act-On

10. DigitalMarketer

Resources for Account-Based Marketing

Although this article is technically about 50 of the best inbound marketing resources, it would be remiss for me to not mention account-based marketing (ABM), because it’s quickly becoming a B2B marketing standard. Although ABM and inbound marketing are two separate methodologies in their own right, they can be combined to create some pretty amazing (and successful!) marketing campaigns. 

For marketers who are laser-focused on engaging and converting their best prospects, there are several resources that can help.

11. Terminus Blog

Screenshot of Terminus Blog

Although the concept of account-based marketing can be traced back to the early 1990s, it wasn’t until Terminus introduced the Flip My Funnel movement in 2016 that this methodology really started to grow in popularity. Since then, Terminus has become an impactful thought leader in the space, shedding light onto the downfalls of traditional sales and marketing funnel and how B2B marketers successfully implement this methodology. 

The Terminus blog is full of helpful articles to get you started, covering the latest trends in account-based marketing and tactical how-to guides.


Must-read articles:


More Resources for Inbound and Content Marketing Best Practices:

12. ABM Leadership Alliance

13. Drift

14. RollWorks

15. Demandbase

Resources for Content Writing

Once you have your inbound strategy down, the next step is to create or fine-tune your content. These resources will help you improve your writing skills and deliver amazing content that your personas will love to read.


16. Copyblogger

 


Screenshot of Copyblogger Blog

Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. You’ll walk away with a plethora of tips and advice to help you more effectively engage an increasingly distracted audience. 


Must-read articles:


17. ProBlogger 

Screenshot of ProBlogger Blog

 

ProBlogger is another great resource for writers. It shares tips on starting a blog, creating content, finding readers, and building a community on your website.

Must-read articles:


More Resources for Content Writing:

18. Copyhackers

19. Writing Forward 

20. SmartBlogger

21. Express Writers

Resources for Branding and Design

As you create content for your audience, it’s important to also consider design principles that will not only help your content stand out, but also solidify your brand. The following resources can help B2B marketers do just that.


22.
Canva

 

Screenshot of Canva Blog

 

The Canva blog is divided into several different categories that make it easy to navigate, depending on your individual interests and marketing goals. You’ll learn about topics such as overall design inspiration, marketing strategy, and branding best practices. If you happen to work in education or for a non-profit, there is also a special section dedicated just to these industries as well. 


Must-read articles:


23. Learn UI Design Blog

 

Screenshot of Learn  UI Design Blog

 

The Learn UI Design blog is the perfect combination of design inspiration, UI best practices, and branding techniques to ensure your content converts across all channels. Most articles are written for designers, but a lot of the content can be useful to B2B marketers who don’t have in-house design resources.


Must-read articles:


More Resources for Branding and Design:

24. Creative Bloq

25. Brandfolder

26. Behance

Resources for Content Promotion

Once your content is created and pulled together with awesome eye-catching design, it’s time to promote it. These resources provide great tips on how to optimize your channels for promotion and deliver content to your audience.


27.
Social Media Examiner 

Screenshot of Social Media Examiner Blog

 

Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website. The Examiner stays on top of the latest social media platform updates and how they will affect marketers.


Must-read articles:


28. Social Media Today 

Screenshot of Social Media Today Blog

 

Social Media Today brings together the news, trends, and best practices for enterprise social and digital marketing. There is something new and insightful to read every day.


Must-read articles:


29. Oktopost

Screenshot of Oktopost Blog

Oktopost is a B2B social media management platform, so naturally their blog is written to the B2B audience. This blog does much more than simply share tips on how to promote your content, though. You’ll also find other helpful resources around digital marketing best practices, employee advocacy, and general B2B marketing tips. 


Must-read articles:


More Resources for Content Promotion:

30. Mailchimp

31. AWeber

32. Mailigen’s Email Marketing Blog

Resources for Online Advertising and PPC

When executing your inbound marketing strategy, sometimes a little paid promotion is needed to get things started. These resources for online advertising and PPC tips and best practices can help.


33.
Google Ads

 

Screenshot of Google Ads Blog

 

The Google Ads and Commerce blog shares insightful news, information and tips to help you make the most of Google Ads and other commerce-related products. Although the vast majority of content shared here is geared towards marketers already using the Google Ads platform, there is still a lot of great information regarding industry trends and consumer behavior that can guide your overall inbound strategy as well. 


Must-read articles:


34. PPC Hero

Screenshot of PPC Hero Blog

 

PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences. Regardless of which channel you are using as part of your paid strategy, you’ll be sure to find something that piques your interest. 


Must-read articles:


More Resources for Online Advertising and PPC:


35. The SEM Post

36. The WordStream Blog 

37. AdEspresso by Hootsuite

Resources for Search Marketing and Search Engine Optimization (SEO)

Want to spend less on paid promotion? It helps when your content and targeted keywords are ranking high in search engine results and you’re able to bring a steady stream of new organic traffic every month. These SEO resources can help you plan and fine-tune your content to optimize for search.


38.
Search Engine Land

Screenshot of Searc Engine Land Blog

 

Search Engine Land covers SEO topics and news for readers with all levels of SEO expertise. Their daily recap reports everything important that happened in search each day from sources all across the web. That alone makes it worth subscribing to.


Must-read articles:


39. Search Engine Watch

Screenshot of Search Engine Watch Blog

 

Search Engine Watch gathers the latest SEO news, tips, and research. It’s an excellent resource for anyone looking to stay at the forefront of search, PPC, and analytics trends. If you’re short on time, each article has a 30-second summary at the beginning, so you can quickly absorb key insights without reading the full article. If a particular point piques your interest, you can easily bookmark and dive deeper later!


Must-read articles:


40. The Moz Blog

 

Screenshot of the Moz Blog

The Moz Blog was my go-to source for information when I first started my career in marketing, and it’s still one of my favorite SEO resources to date. Here, you’ll find tons of advice, research, how-to’s, and insights that will help your SEO efforts and online marketing skills. On the blog, there’s a recurring “Daily SEO Fix” video series that provides quick fixes to your keyword strategies. The articles are well-written, and their videos make learning about SEO even more fun than you thought.


Must-read articles:


More Resources for Search Marketing and SEO:

41. Search Engine Journal

42. Yoast SEO Blog

43. SEMrush Blog

44. Backlinko

Resources for Website Optimization (Analytics and Testing)

So you’ve created awesome, attention-grabbing content for your personas, promoted it on several channels and improved your keyword ranking in search engines, and now you have tons of traffic coming to your site, right? Awesome. 

Now, it’s time to optimize your website and landing pages for higher conversion. These resources will help you identify and measure the data that counts in order to increase conversion rates and generate more leads.

45. Neil Patel

Screenshot of Neil Patel Blog

If you’ve ever researched anything related to digital marketing, chances are you’ve stumbled across at least a few of Neil Patel’s articles. Niel Patel is a New York Times bestselling author, entrepreneur, and icon in the field of digital marketing. His blog provides several vlogs and podcasts about conversion rate optimization (among other things) and offers plenty of valuable advice for marketers who are looking for help with tracking analytics, performing A/B tests, and much more.


Must-read articles:


46. Unbounce

Screenshot of Unbounce Blog

 

The Unbounce blog is all about landing page and conversion optimization. They often write about conversion benchmarks and lessons learned from various types of A/B testing. Articles are broken up with lots of visuals that keep you engaged with the content—not that the content needs help, because the information presented is really interesting.


Must-read articles:


47. The Nielsen Norman Group

Screenshot of The Nielsen Norman Group Blog

 

The Nielsen Norman Group is a great resource for evidence-based user experience research, training, and consulting. They provide UX training seminars and valuable reports (for a fee), but they also produce several articles each week on web usability and user testing topics. Each article begins with a quick summary, which is nice if you’re just looking for the main points or takeaways.


Must-read articles:


More Resources for Website Optimization:

48. The Daily Egg by Crazy Egg

49. Lucky Orange

50. Visual Website Optimizer Blog

B2B Resources for Looking Forward and Growing Your Company

So there you have it: 50 resources that every B2B marketer should subscribe to in 2021. By now, I’m sure you’ve realized that there is a lot of overlap in the topics mentioned, but the end goals for each of these resources are all the same—to help you generate more website leads, increase your marketing ROI, and grow your company. 

If you want more tips and advice on how to enhance your inbound marketing strategy, be sure to check out our Inbound Marketing Playbook for 2020 and Beyond.

Do you know of other great resources for B2B marketers? Tweet at us at @SmartBugMedia and let us know!

This was originally posted in May 2017, and has been reviewed, revised, and updated in March 2021.

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Christina Clark

About the author

Christina Clark is an Inbound Marketing Manager at SmartBug Media and brings a wealth of creative talent to the organization. She has experience implementing both traditional and inbound marketing strategies for companies in various industries and has been a HubSpot power-user since 2015. She specializes in lead generation, lead nurturing, and content marketing tactics. Read more articles by Christina Clark.

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