By Carly Ries
It's an ongoing debate many companies have: Should we hire a marketing agency or hire marketing employees internally? Although hiring an employee isn't a bad thing, you can't ignore the benefits of hiring an agency. Here are just a few of the many things a marketing agency can do for your company.
A marketing agency can:
Help you save time on training
What is one of the greatest highlights of hiring a marketing agency? You don't have to train it! An agency comes prepared and ready to go. An agency is equipped with the skills and staff to develop a strategic plan for your company. Additionally, as part of its responsibilities, an agency takes it upon itself to learn your field and company front to back, so, not only do you not have to teach the agency about marketing, you don't have to spend countless hours teaching it about your industry either.
Deliver marketing expertise from many areas
Another great thing about hiring an agency is that, not only will you get strategists that will build your plan, you'll also get a team of designers, writers, and so on—and you don't even have to pay for each of their individual salaries! Additionally, agency marketers have diverse backgrounds and bring unique experiences to the table. This can be difficult to find in an internal marketer.
Give you access to the latest trends and technology
If you're working with the right marketing agency, it will be keeping tabs on the latest trends and technology—not only when it comes to marketing, but when it comes to your specific industry. The agency will monitor news within your field and will put recommendations together for your marketing plan to keep you current. You don't need to worry about any of this!
Allow your internal staff to focus on mission-critical tasks and efficiencies
By taking away the marketing burden from your internal team, they'll be able to focus on other priorities and mission-critical tasks within the company. Additionally, by removing the marketing weight off their shoulders, you could be more likely to retain employees by removing that additional stress.
Give you a third-party perspective
When all of the members of your internal marketing team are focused on the same goal, it can be easy for the team to develop tunnel vision and lose sight of the bigger picture. Additionally, employees may be timid in expressing their opinions out of fear of criticism—or even getting in trouble. Marketing agencies can come in with an unbiased perspective on your company's marketing and that outside, third-party point of view can be very beneficial for your brand.
Give you peace of mind
Marketing agencies aren't perfect, but they'll certainly give you the peace of mind that comes with knowing that your marketing strategy is in the hands of professionals who spend 100 percent of their time on marketing efforts and making your company look good.
If you still aren't convinced, here are four signs it's time for you to hire an agency:
- Your sales have plateaued or declined
- You don't have internal expertise
- Your sales team complains about not getting qualified leads
- Your marketing team makes anecdotal assumptions about tactics rather than basing them off of numbers and analytics
If you're experiencing any of the symptoms above, it's time to hire an agency.