By Carly Ries

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Due to various healthcare regulations and restrictions, the healthcare industry as a whole tends to lag behind other industries when it comes to marketing. However, the industry is quickly realizing that the best way to reach their audience is through digital marketing, and many organizations within the healthcare field are seeing significant results from implementing an inbound marketing campaign. To help healthcare marketers get started, below are some helpful links/resources and brief summaries that can lead them in the right direction to see those results for themselves.

Resource #1:

The 4 Essentials of Inbound Marketing for Healthcare Companies

The healthcare industry continues to be in constant flux, as changes are made frequently. As the healthcare industry continues to change, so should your marketing for your healthcare practice. Now more than ever, patients are able to obtain medical information through a quick Google search, as well as search for nearby healthcare practices. Marketing is essential to your healthcare practice's success, and this post will highlight four essentials of healthcare marketing. Click here

Resource #2:

How to Hire an Exceptional Healthcare Marketing Team

Ensuring that you find a well-qualified healthcare marketing team can be a stressful task. The industry is well-known for having specific jargon and complicated concepts that can be difficult to grasp for marketers. Aside from searching for people with a healthcare marketing background, you should also find people that are motivated to take charge of the points below once they are on the team. As you search for these candidates, see if they intend to master the following six qualities that make healthcare marketing teams exceptional. Click here

Resource #3:

3 Tips for Healthcare Companies to Tell Their Brand’s Story

Creating a brand story is a critical part of marketing. The reason is simple - great stories make people feel something, and those emotions create powerful connections between the audience and the storyteller. Human-to-human connections are the heart and soul of business. Storytelling is a powerful technique that builds relationships and keeps people engaged. Once you’ve developed an emotional connection between consumer and brand, your brand’s power will grow significantly. Click here

Resource #4:

3 Competitive Factors to Consider for Healthcare Marketing

As a marketer in the healthcare field, how can you tell how difficult it will be to out dominate your competition? Here are 3 competitive factors and questions to answer that will signify the difficulty it will be to get ahead of your competition. Click here

Resource #5:

Healthcare Marketing: How to Simplify Complicated Topics for Prospects

The healthcare industry is one filled with innumerous terminologies, acronyms, and jargon that can be completely foreign to the outside world. So what do you do if you want to market your products and services to those who don’t necessarily speak the same lingo as you? Below are tips and tricks in how to structure your marketing efforts as well as tailor your delivery methods to simplify complicated topics for prospects. Click here

Resource #6:

8 Things to Include in Every Healthcare Marketing Plan

Are you the marketing person for a company within the healthcare industry? Are you having trouble getting started on your marketing plan? With such a large industry, it can be difficult to decide where you should focus your efforts. Have no fear though, below are a list of things to include in your healthcare marketing plan to make sure you’re on track. Click here

Resource #7:

How to Create a Healthcare Marketing Strategy that Works

You handle the marketing for a company within the healthcare industry and have been charged with developing the marketing strategy for the team. No pressure. Have you thought about what you can be doing to ensure your healthcare marketing strategy actually works?. Click here

Resource #8:

Healthcare Marketing Strategies that Drive Qualified Leads

With how broad of a category the healthcare industry is, and with the amount of content that is being published about the industry on a daily basis, it can seem impossible to get your message out there for the world to see. For any professional in the industry, how to get your products and services in front of the right people may seem like a daunting task. So how do you go about it? The answer: inbound marketing. Click here

Resource #9:

5 Ways Data Can Shape Marketing in a Healthcare Organization

It shouldn't come as a surprise that data-driven analysis of how traffic, leads, and customers are being generated on a healthcare organization's website is important to long-term success. However, data can be useful to healthcare organization marketers for more than just retrospectives on what's working and what's not. Click here

Real Examples of Healthcare Inbound Marketing Blogs in Action

To truly be effective with your healthcare inbound marketing campaign, it’s essential to stay current with your industry and inbound trends. What other resources have you found helpful in developing your healthcare inbound marketing campaign?
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Carly Ries

About the author

Carly Ries is a Senior Inbound Marketing Consultant for SmartBug Media. With over 7 years of marketing and account management experience, Carly helps clients develop and implement inbound marketing strategies to grow leads, conversion, and revenue. Read more articles by Carly Ries.