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April 27, 2015
By Paul Schmidt
As a marketer in the healthcare field, how can you tell how difficult it will be out dominate your competition? Here are 3 competitive factors and questions to answer that will signify the difficulty it will be to get ahead of your competition.
How many competitors are in the exact same market as you? It’s a tough reality. The more competition in your actual market, the harder it will be for your to stand out. Certain areas like health insurance are difficult to stand out in.
How many linking domains does each competitor have compared to you? By using the linking tool in HubSpot or Moz, you can see how many linking domains your competition has. The more relevant, quality linking-domains your competitor has, the harder you will have to work to outrank your competition.
How much educational content lives on each of your competitors sites? Find the educational content center of your competitors websites. This could be a blog, online newsroom, or resource center. If your competition has a large amount of unique educational content serving your industry, you’ll have your work cut out for you. If you’re a niche medical products company, you may have an easier time being the “first to market” from a content perspective.
Are there new types of content that players in your industry are using to educate and tell their brand’s story? 500 word articles aren’t the only format healthcare publishers are using these days. Video, images, and interactive storytelling content have opened doors for healthcare marketers to beat out their competition.
About the author
Paul Schmidt is a director of client services at SmartBug Media. He works with clients on SEO, analytics, lead generation, sales enablement, customer success and inbound marketing strategy. He previously worked at HubSpot, helping develop inbound strategies for over 200 clients. His past clients include: Travelers Insurance, Unilever, and the SABIAN Cymbal Company. Paul studied percussion in Las Vegas and got his MBA in marketing in Boston Read more articles by Paul Schmidt.