November 25, 2017
This week in inbound marketing we'll look at the most popular font types in America, how to analyze Facebook ad results, plus in the spirit of Thanksgiving we share the things we're most thankful!
Imagine you’re on Facebook and you scroll down to see a promo for Jumanji. But not just any promo—this is an active experience that sets you on a virtual scavenger hunt inside of a treehouse. Would you click or engage? This is what Facebook and their creative agency tested last week when they paired with Sony to create a web-based virtual reality experience on Facebook to promote Sony’s new Jumanji film. This VR testing comes less than a month after Facebook announced it would be testing web-based VR within newsfeeds. To read the full article, click here.
Have you ever sat down to think about the font your company uses? As marketers, we spend a lot of time creating researching and creating content, but how much time should go into choosing a font, if any? While a font choice may not be the most pressing issue at your company, it’s worth noting that people in different areas of the country prefer different things—and font preference is no different. In this interesting study, we review the most popular font types in America.
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Marketers use many tools to help them with their jobs, e.g., automation platforms like Hubspot, project management systems, and even simple Chrome extensions. So in the spirit of Thanksgiving, we asked our team what they are most thankful for. Here’s a collection of their responses!
We work with many clients who use Facebook advertising. It’s a fantastic tool with incredible targeting options, but when measuring the performance of your ads, there are a lot of metrics that you can end up getting lost in. What’s most important is that at the end of the day, you know how to determine your overall ROI. In this post, SmartBug’s social media guru Brooke Tomasetti breaks down how to determine whether your Facebook spend equated to positive ROI.
According to Cardlytics, 40 percent of holiday spending happens in the four weeks leading up to Black Friday. Analyzing year-over-year holiday spending, Cardlytics is trying to identify trends for 2017, breaking down shoppers into segments based on the time they shop. Check out the full article on 2017 Holiday Shopping Trends here.
There’s no shortage of metrics to track when it comes to mobile and digital marketing. Shares, impressions, click-throughs, downloads, time-on-site, bounce-rate, number of leads generated—they’re all metrics we know and have likely been asked to report on at one point or another. But as we continue compiling data, and as new metrics are introduced, what are the right measurements to be reporting on? In this article, Chuck Hermann discusses his best practices for mobile and digital measurement, and shares ways to improve your analytics.
About the author
Christopher Hutchens was formerly an E-commerce Marketing Strategist at SmartBug Media based in Salt Lake City. Originally from Chicago, Chris graduated from Mizzou and worked in Columbia, Missouri as an interactive project manager for five years before coming to SmartBug. Outside of work, Chris loves to travel, snowboard, and play/watch basketball. Read more articles by Christopher Hutchens.