By Christopher Hutchens

This week in inbound marketing we'll look at the most popular font types in America, how to analyze Facebook ad results, plus in the spirit of Thanksgiving we share the things we're most thankful!


1) New & Noteworthy

Facebook Debuts Virtual Reality Experiences Within News Feeds

Imagine you’re on Facebook and you scroll down to see a promo for Jumanji. But not just any promo—this is an active experience that sets you on a virtual scavenger hunt inside of a treehouse. Would you click or engage? This is what Facebook and their creative agency tested last week when they paired with Sony to create a web-based virtual reality experience on Facebook to promote Sony’s new Jumanji film. This VR testing comes less than a month after Facebook announced it would be testing web-based VR within newsfeeds. To read the full article, click here.

 

The Most Popular Font Types in America

Have you ever sat down to think about the font your company uses? As marketers, we spend a lot of time creating researching and creating content, but how much time should go into choosing a font, if any? While a font choice may not be the most pressing issue at your company, it’s worth noting that people in different areas of the country prefer different things—and font preference is no different. In this interesting study, we review the most popular font types in America.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

As a Marketer, What are You Most Thankful For?

Marketers use many tools to help them with their jobs, e.g., automation platforms like Hubspot, project management systems, and even simple Chrome extensions. So in the spirit of Thanksgiving, we asked our team what they are most thankful for. Here’s a collection of their responses!

 

How to Analyze Your Facebook Ad Results

We work with many clients who use Facebook advertising. It’s a fantastic tool with incredible targeting options, but when measuring the performance of your ads, there are a lot of metrics that you can end up getting lost in. What’s most important is that at the end of the day, you know how to determine your overall ROI. In this post, SmartBug’s social media guru Brooke Tomasetti breaks down how to determine whether your Facebook spend equated to positive ROI.

 

3) Marketing Reports, Updates, and Trends

2017 Holiday Shopping Trends: How Consumers will Research and Purchase this Season

According to Cardlytics, 40 percent of holiday spending happens in the four weeks leading up to Black Friday. Analyzing year-over-year holiday spending, Cardlytics is trying to identify trends for 2017, breaking down shoppers into segments based on the time they shop. Check out the full article on 2017 Holiday Shopping Trends here.

 

State of the Art Methods for Measuring Mobile and Digital

There’s no shortage of metrics to track when it comes to mobile and digital marketing. Shares, impressions, click-throughs, downloads, time-on-site, bounce-rate, number of leads generated—they’re all metrics we know and have likely been asked to report on at one point or another. But as we continue compiling data, and as new metrics are introduced, what are the right measurements to be reporting on? In this article, Chuck Hermann discusses his best practices for mobile and digital measurement, and shares ways to improve your analytics.

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.