This week in inbound marketing we review Mary Meeker's 2018 Internet Trends Report, key insights and takeaways from the report, plus we look at what it takes to create a powerful, convincing case study.
1) New & Noteworthy
Mary Meeker’s 2018 Internet Trends Report
Mary Meeker’s annual internet trends report offers a 30,000-foot view of the current state and future of digital. It’s one of the most anticipated reports in the advertising/marketing industry and is full of insights about where consumers are spending the most time and where advertising dollars are being allocated. Check out all 294 slides of the report, or watch the 34-minute video presentation here.
Analyzing Marketing Opportunities and Threats from Mary Meeker’s Report:
Mary Meeker’s report carries a wealth of data about consumer and internet trends. But identifying marketing opportunities or threats from the report can be a little bit more of a challenge. According to the report, users spend 29 percent of their media time on mobile devices—but advertisers are only allocating 26 percent of their budgets to mobile. So clearly an opportunity is being missed. In this article, we review Mary’s Meeker’s report and look at some of the opportunities and threats for marketers.
2) Grow Your Inbound Marketing
The Components of a Successful Case Study
The best case studies tell a convincing story of how your product or service helped turn around a business or solve a major company issue. They’re powerful testimonials that can provide tremendous value to prospects and leads if done right. But in order to create a valuable case study, you’ll need to incorporate a few important ingredients. Learn all of the key components that make up a successful case study here.
How to Incorporate Consideration-Stage and Decision-Stage Content Into Your Site
You just developed a new case study and are excited to show it off. So what’s the best way to promote it on your website? While promoting content isn’t complicated, it does require careful planning to make sure the right eyeballs are seeing your content. In this article, we’ll discuss how you can incorporate consideration-stage and decision-stage content throughout your website.
3) Marketing Reports, Updates, and Trends
E-Commerce Highlights from Mary Meeker’s Report
In the last year, e-commerce sales across the world have increased 16 percent, up 2 percent from the previous year. As more as more people get internet access, it’s no surprise that more people are buying online. But can this rapid growth continue? In this article, we look at the major e-commerce highlights from Mary Meeker’s annual report.
I’m a Customer: Please Get to Know Me
Data collection and privacy is a hot topic these days. Facebook recently received major scrutiny from members of Congress regarding how its data is used and collected, and Europe just implemented new GDPR regulations. Meanwhile, the majority of companies are still trying to figure out how to use all of this customer data in a meaningful way. In this article, Evan Magliocca looks at how you can use data to create better marketing experiences for your customers.