Inbound marketing is quickly becoming the new black (of marketing). The shift away from strict outbound marketing is due in part from the top inbound experts who share free content and their experiences. These key influencers share the best tips, insight, and strategies and should be followed! We've rounded up some of our favorite inbound experts who are shaping the industry:
Heidi Cohen has a deep knowledge in marketing and is the author of The Actionable Marketing Guide, a book based on inbound fundamentals. Heidi's blog offers extremely helpful inbound marketing tips and interviews key industry leaders to share their tips as well, however, her focus on social is what makes her a truly influential journalist you'll want to follow. Heidi was voted as one of the top 25 Women Who Rock Social Media in 2014 and Social Media Examiner has awarded her blog as one of the top 10 in 2012 and 2013.
Jeff Bullas is another world renowned inbound blogger with a strong focus on social media and content marketing. His blog includes topics like '7 Pointless Traffic Generation Tactics You Should Stop Using Today' and '30 Things You Should Not Share on Social Media', creating slightly controversial buzz. This year alone he's been voted as the #1 Content Marketing Influencer by Appinions, Onalytica and featured in Inc.com's 20 Digital Marketing Experts to Follow on Twitter.
Neil Patel is the Co-Founder of Crazy Egg, Hello Bar, Stride, and KISS Metrics but also finds time to blog over at Hubspot. Between changing hats every few minutes, Neil has acquired a solid grasp on inbound marketing fundamentals and shares awesome insight including posts like 'Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting' and How to Evoke Emotion on Your Landing Pages (Without Going Overboard). Neil is completely transparent on his own blog by sharing his monthly visitors count towards acquiring 100,000 monthly (which he surpassed!). Definitely a blog worthy of adding to your bookmarks.
Rachel Goodman Moore is a Senior Inbound Consultant and Team Lead here at Smartbug Media. Rachel's 7+ years in marketing includes a stint at Hubspot and has equipped her with awesome inbound intuition. She writes about 'What "Boring" Industries Can Do to Spice Up a Content Marketing Plan' and 'How to Run a Productive Marketing Team Meeting'. Without tooting our own horn, Rachel's understanding of inbound marketing strategy keeps us on our toes and eager to read her next post.
SEO is no exception to a flawless inbound marketing strategy. As one of the original co-founders of SEOMoz, Rand Fishkin recently stepped down as CEO to focus more on sharing his insightful look into the SEO world with the online community. You can expect news from the SEO world but has gained heaps of inbound knowledge through co-founding inbound.org, a site dedicated to sharing marketing articles and content. Oh, and if you’re a sucker for love stories, check out his traditional marketing approach he took to propose to his girlfriend!
We love watching these guys pave the way of the inbound marketing future. Who do you think we should follow?