November 18, 2014
Do you have trouble coming up with ways to make your emails stand out? Don’t worry - you’re not alone. We’re all trying to write emails that drive those open and click-through rates. There are many different ways to create a successful email, however your success will ultimately depend on what your audience wants. No matter what kind of email you’re writing, there are some email best practices you should follow.
Do some research - Use analytics to find out what topics and keywords have been popular on your website in the past. Chances are these are areas your visitors are interested in and would like to learn more about. Test out different subject lines, color schemes, CTA’s, visual elements and more to find out what works best and what doesn’t.
Use a real sender name - You should avoid using a “no-reply” email address at all costs. Instead, use your real name to create a personal connection with readers. Using your real name is also perceived as you putting your name and reputation on the line. It’s important to make our emails feel less automated and more one-on-one.
Include an attention-grabbing subject - Use sensory words to grab the reader’s attention. Also, try using numbers in your subject line - digits are known to stop a “wandering eye”. Make your subject short and sweet - this isn’t the time to be clever. Readers want to know what they are about to read and how it will benefit them.
What other email writing tips can you think of to open click-through rates?
About the author
Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.