By Christopher Hutchens

This week in inbound marketing we review the new additions to Google's Data Studio, eight landing page design crimes to avoid, and we'll look at why employee engagement is so critical to the success of your content and company. 

1) New & Noteworthy

Google Data Studio Adds Third-Party Data Connectors from Supermetrics and Others

Google’s Data Studio lets marketers create visual reporting dashboards, and is extremely helpful when having to connect multiple Google products such as AdWords and Analytics. Now, Google’s platform will offer even more options, with new integrations for social media and display. In Google’s Data Studio, users will now see a variety of new options to choose from and integrate into reports. Read about Google Data Studio’s new integrations here.

 

Facebook Tests Yet Another New Ad Format

Studies have shown that ads on Facebook outperform ads placed on other social platforms, and Facebook’s new ad format should only help continue that trend. With so much audience data available, Facebook’s new “predictive targeting” could mean big things for local advertisers. In this post, Wesley Young shares his recent experience with Facebook’s predictive targeting and outlines four key takeaways on Facebook advertising.

 

2) Grow Your Inbound Marketing

6 Common Copywriting Grammar/Usage Debates

As inbound marketers, it’s our job to help create compelling content that helps generate leads. And in order to generate the most leads and achieve the highest ranking in search engines, your content needs to be extremely helpful (and you’ll most likely need to do some outreach to help earn links). But before you can begin promoting content, you need to create it—and it needs to be well written if you want to look like a legitimate thought leader in your industry. So when you’re creating content, make sure you avoid making these six common copywriting mistakes.

 

8 Common Landing Page Design Crimes to Avoid

These days, websites are evaluated in a matter of seconds. If your website doesn’t capture attention and engage users in some sort of action right away, you’re going to be stuck with low conversion metrics. So when it comes to inbound marketing and growth-driven design, you need to make sure you’re evaluating landing pages and offers, and measuring how certain changes impact overall conversions. To make sure you’re capitalizing on all of your website traffic, avoid making these eight landing page design crimes.

 

3) Marketing Reports, Updates, and Trends

Instagram Starts Testing Facebook’s App-like Canvas Ads within Stories Feed

Facebook’s most creative ad format. Canvas, allows businesses to upload full-screen videos that play automatically and display photos that users can swipe. A year ago, Facebook said it would bring the platform to Instagram and it appears the day has finally come. The social media giant has recently started integrating the Canvas platform with Instagram ads in an effort to offer advertisers even more business value. Read more about Instagram’s new Canvas ads here.

 

The Holy Grail of Engagement Starts with Your Employees

“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow.” – Jack Welch, former CEO of General Electric

As content marketers, it’s our job to create engagement. After all, the content we create is only as valuable as the people who see it. In this post, a former CEO of GE explains why the key to creating engagement starts with your own employees.

The-Keys-to-Website-UX-and-Usability-cover

Learn about web optimization with:

The Keys to Website UX and Usability

Check It Out
Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.