September 16, 2017
This week in inbound marketing we review the new additions to Google's Data Studio, eight landing page design crimes to avoid, and we'll look at why employee engagement is so critical to the success of your content and company.
Google’s Data Studio lets marketers create visual reporting dashboards, and is extremely helpful when having to connect multiple Google products such as AdWords and Analytics. Now, Google’s platform will offer even more options, with new integrations for social media and display. In Google’s Data Studio, users will now see a variety of new options to choose from and integrate into reports. Read about Google Data Studio’s new integrations here.
Studies have shown that ads on Facebook outperform ads placed on other social platforms, and Facebook’s new ad format should only help continue that trend. With so much audience data available, Facebook’s new “predictive targeting” could mean big things for local advertisers. In this post, Wesley Young shares his recent experience with Facebook’s predictive targeting and outlines four key takeaways on Facebook advertising.
As inbound marketers, it’s our job to help create compelling content that helps generate leads. And in order to generate the most leads and achieve the highest ranking in search engines, your content needs to be extremely helpful (and you’ll most likely need to do some outreach to help earn links). But before you can begin promoting content, you need to create it—and it needs to be well written if you want to look like a legitimate thought leader in your industry. So when you’re creating content, make sure you avoid making these six common copywriting mistakes.
These days, websites are evaluated in a matter of seconds. If your website doesn’t capture attention and engage users in some sort of action right away, you’re going to be stuck with low conversion metrics. So when it comes to inbound marketing and growth-driven design, you need to make sure you’re evaluating landing pages and offers, and measuring how certain changes impact overall conversions. To make sure you’re capitalizing on all of your website traffic, avoid making these eight landing page design crimes.
Facebook’s most creative ad format. Canvas, allows businesses to upload full-screen videos that play automatically and display photos that users can swipe. A year ago, Facebook said it would bring the platform to Instagram and it appears the day has finally come. The social media giant has recently started integrating the Canvas platform with Instagram ads in an effort to offer advertisers even more business value. Read more about Instagram’s new Canvas ads here.
“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow.” – Jack Welch, former CEO of General Electric
As content marketers, it’s our job to create engagement. After all, the content we create is only as valuable as the people who see it. In this post, a former CEO of GE explains why the key to creating engagement starts with your own employees.
About the author
Christopher Hutchens was formerly an E-commerce Marketing Strategist at SmartBug Media based in Salt Lake City. Originally from Chicago, Chris graduated from Mizzou and worked in Columbia, Missouri as an interactive project manager for five years before coming to SmartBug. Outside of work, Chris loves to travel, snowboard, and play/watch basketball. Read more articles by Christopher Hutchens.