By Christopher Hutchens

This week in inbound marketing we'll look at Facebook's recent decision to penalize page that solicit likes and shares, plus we'll look at five digital advertising trends to watch in 2018. 

1) New & Noteworthy

Facebook Penalizes Pages that Solicit Likes and Shares

If you are familiar with Facebook, chances are you’ve seen or engaged with the type of post that asks you to “share, like or comment”. Over the years, asking for a share or like has been a way for people to increase engagement with a page and build subscribers. Now Facebook will be penalizing pages using such posts. Read more about Facebook’s announcement to penalize pages requesting likes and shares.

 

How Marketers will Take Social Spend More Seriously in 2018

Until recently, social advertising offered metrics like impressions, shares, comments, and likes - but failed to prove how these actions led to on-site or in-store purchases. This has changed with the introduction of a number combination of online and offline conversion metrics. With this increased ability to track the way social advertising affects ROI, marketers can better justify social spend. This article explores why marketers will consider social spend more seriously in 2018.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

Are Keywords Dead? 10 Essential Ranking Factors  for Your SEO Strategy

Google searches have changed quite a bit over the last 20 years. When search engines first started, people would type very specific phrases such as “restaurants Chicago IL” or “hotels in New York City”. Now, people are using full sentences and asking more complex questions such as, “What is the best hotel in New York City?” As internet behavior has changed, so has Google and it’s algorithm. In this post, we explore whether keywords are “dead” and share ten essential factors to include in your strategy.

 

How Networking on Instagram can Increase MQL’s

Described by Gary Vaynerchuk as “the single biggest networking or business development opportunity of this decade”, Instagram is a popular platform;marketers have been busily experimenting with it over the last several years. With over 500 million active daily users, it’s time to start asking how to use this platform to increase leads. Join as we explore in this blog post.

 

3) Marketing Reports, Updates, and Trends

Digital Advertising in 2018: 5 Trends to Watch

Digital marketers know that technology changes fast. Every year new platforms and tools are introduced, and every year there are updates to our currently used tools. The reality is that keeping up with the latest tools and trends is a job in and of itself. See our five digital advertising predictions for 2018.

 

Measuring How Offline Advertising Drives Website Traffic

One of the best things about digital advertising is the metrical feedback it provides. When you publish a landing page with a downloadable offer, you can easily determine if the offer led to a customer or a lead. But how do you measure your offline marketing efforts? We explore offline marketing and customized URLs in this post.

The-Busy-Inbound-Marketer’s-Guide-to-Increasing-Website-Traffic-cover

Learn how to attract the right traffic to your website for maximum return on investment with:

The Busy Inbound Marketer’s Guide to Increasing Website Traffic

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.