December 30, 2017
December 30, 2017
This week in inbound marketing we'll look at Facebook's recent decision to penalize page that solicit likes and shares, plus we'll look at five digital advertising trends to watch in 2018.
If you are familiar with Facebook, chances are you’ve seen or engaged with the type of post that asks you to “share, like or comment”. Over the years, asking for a share or like has been a way for people to increase engagement with a page and build subscribers. Now Facebook will be penalizing pages using such posts. Read more about Facebook’s announcement to penalize pages requesting likes and shares.
Until recently, social advertising offered metrics like impressions, shares, comments, and likes - but failed to prove how these actions led to on-site or in-store purchases. This has changed with the introduction of a number combination of online and offline conversion metrics. With this increased ability to track the way social advertising affects ROI, marketers can better justify social spend. This article explores why marketers will consider social spend more seriously in 2018.
2) Grow Your Inbound Marketing
Google searches have changed quite a bit over the last 20 years. When search engines first started, people would type very specific phrases such as “restaurants Chicago IL” or “hotels in New York City”. Now, people are using full sentences and asking more complex questions such as, “What is the best hotel in New York City?” As internet behavior has changed, so has Google and it’s algorithm. In this post, we explore whether keywords are “dead” and share ten essential factors to include in your strategy.
Digital marketers know that technology changes fast. Every year new platforms and tools are introduced, and every year there are updates to our currently used tools. The reality is that keeping up with the latest tools and trends is a job in and of itself. See our five digital advertising predictions for 2018.
One of the best things about digital advertising is the metrical feedback it provides. When you publish a landing page with a downloadable offer, you can easily determine if the offer led to a customer or a lead. But how do you measure your offline marketing efforts? We explore offline marketing and customized URLs in this post.
About the author
Christopher Hutchens was formerly an E-commerce Marketing Strategist at SmartBug Media based in Salt Lake City. Originally from Chicago, Chris graduated from Mizzou and worked in Columbia, Missouri as an interactive project manager for five years before coming to SmartBug. Outside of work, Chris loves to travel, snowboard, and play/watch basketball. Read more articles by Christopher Hutchens.