By Amber Kemmis
Whether you operate senior living communities or facilitate a hospice program, considering which tactics and strategies to include in your senior care marketing plan can be a daunting task, especially when working with a limited budget.
If you have a website or plan to design one, you may have considered including a blog in this year’s plan. After all, a blog is beneficial because it can help grow traffic through search engines or organic search and is also less costly than outbound marketing methods—but will a blog help you to achieve your overall marketing goals?
The answer is yes, but there are many other reasons that a senior care marketing plan needs to include a blog. Here are the most common reasons, although you may come to find additional blogging benefits for your company.
Reach Your Personas
Blogging can help you grow traffic to your website through organic search, but it can also help you grow traffic from social media, referral links, and email. It helps you to attract those who haven’t yet discovered your company but blogging can also help attract current leads and clients who enjoy the information you provide. If location or region matter for your company, blogging can even help you to improve local search traffic.
To ensure you reach the right prospects, build your marketing plan around your ideal buyer personas. In senior care, these could be:
Caregiver or loved one
Patient or resident
No matter what source your blog traffic comes from, it's important to provide site visitors with another touchpoint with your brand. If website visitors walk away with a great impression of your company’s brand from your blog, they'll be more likely to repeat their business with you and recommend your organization to their friends.
Provide Support to Clients and Their Loved Ones
Your senior care company likely cares a lot about giving clients and their loved ones the support they need during difficult and challenging times. Aging can be a difficult process for all of those involved, so providing resources and information through your blog can be an effective way to show your audience not only that you care, but that you also have the knowledge to help.
Find New Employees
If you’re providing valuable content to clients and their loved ones, potential employees will get a good idea of who your company is and the types of services you offer, making them that much more likely to join your team.
Keep the Community and Residents Informed
Community involvement is often important for senior care companies, which is why a blog is essential in keeping the community, residents, and their loved ones updated on upcoming events, exciting news, and the latest in senior health news.