By Paul Schmidt
Your website needs to be your top-performing marketing and sales employee. It’s on 24 hours a day and should contain answers to all of your prospects’ questions. However, for most organizations, this isn’t the case, and a redesign is necessary. A website redesign can be the catalyst to your business growth.
As you likely know, going through that process can be long, arduous, painful, risky, and expensive. Here are seven reasons why your inbound agency can minimize this risk and make sure your website is increasing your brand awareness and generating enough business to keep your sales team busy:
1. Improves your probability of reaching your goalsOne of the main goals of redesigning your website should be to accelerate the speed of reaching your goals. When first working with an inbound agency, your initial discovery process should include a series of in-depth interviews with your internal stakeholders and customers. From there, your agency will likely go through a research process in order to further identify any gaps in your marketing/sales funnel and help you come up with a plan to reach your goals.
An inbound partner is the perfect fit to redesign your website because of its in-depth knowledge of your business, brand, goals, personas, and buyer’s journey. You could hire an external freelancer or another agency to do the project; however, you will need to go through this entire discovery process again if you want a high-performing website.