Marketing Attribution: Everything You Need To Know
February 6, 2023
Marketing attribution involves identifying user actions across various marketing channels that contribute to goals or specific outcomes.
SmartBug® News and Awards
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Sales Efficiency Hack: The Perfect Live Chat + Chatbot Combo
July 26, 2022
As technology offerings grow, so do solutions for optimizing the sales process. Although chatbots are no longer a new feature, plenty of sales teams are seeing an impact on their levels of efficiency by utilizing chatbots to help qualify prospects.
Why E-Commerce Businesses Need a Strong Inbound Strategy
July 15, 2022
With the rising costs of paid advertising on Google, Facebook, Amazon, and other platforms that are popular for e-commerce, more companies are returning to the roots of e-commerce marketing by developing organic growth campaigns. In other words, they’re turning to inbound marketing.
5 Ways To Check If Google Analytics Is Working
July 13, 2022
Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data.
How to Write Chatbot Scripts That Help You Land More Deals
July 5, 2022
Inbound marketing is all about increasing leads, revenue, and brand authority. Which tools do marketers use? Answer is often a website chatbot.
Ep. 145: When NOT to Hire a Marketing Agency for Your Startup & What to Do Instead
June 28, 2022
At what stage of your business should you consider hiring a Marketing Agency? What is the importance of sales-minded marketing or marketing-minded sales?
Sales Code Leadership Podcast Interview with Stephanie Valenti
June 8, 2022
Sales Code Leadership Podcast with Stephanie Valenti, with 15+ years of experience building and leading B2B sales.
Marketing:Unboxed Podcast - HubSpot Series: John Suarez, Director of Marketing Strategy at SmartBug Media
June 2, 2022
Marketing Unboxed Podcast Interview with John Suarez, Director of Marketing Strategy at Smart Bug Media We talked about: The evolution of HubSpot.
The Top 5 Ways To Market, Advertise & Promote An E-Commerce Business Today
May 29, 2022
As a part of this interview series called “The Top 5 Ways To Market, Advertise & Promote An E-commerce Business Today,” interview with Stephanie Valenti.
The Importance of Martech in Driving Revenue and Optimizing Operations
April 20, 2022
iTechnology Series: As the world gets more complicated and connected, people are evolving in terms of how they want to be marketed to and communicated with
