The numbers don’t lie. In the 60 days since migrating to HubSpot COS, AnswerDash has realized a 10-percent growth in Web traffic. That’s on top of a 60-percent month-over-month lead growth.
An Amazing Idea. A Small Team.
Propelling a young company with only one of 11 employees strictly focused on marketing can be daunting. There’s simply not enough inbound marketing to go around.
The challenge at AnswerDash was twofold: rebrand the company from Qazzow to its current name and, at the same time, optimize the company’s website to generate new leads for their recently launched service with software-as-a-service (SaaS) providers across many verticals. It was mission critical to make sure every page on the website was geared to drive new leads and customers.
Like many early-stage companies, the focus is on proving the concept and acquiring key, high-profile customers. As a result, the website often suffers. AnswerDash was no different and had worked with several inbound marketing agencies to help enhance their website’s capabilities – each yielding the same unsatisfactory results.
Following the advice of their HubSpot inbound marketing consultant, the company reached out to SmartBug Media. “We knew we wanted to move to HubSpot’s Content Optimization System COS, but didn’t have the expertise to implement it,” explained Matt Blythe, Director of Marketing. “Our ultimate plan is to fully leverage HubSpot’s inbound marketing platform. So it made sense to use one of HubSpot’s top partners to help us implement our site in the COS and ensure it is integrated with our inbound marketing strategy.”
HubSpot’s secure, speedy COS is the first integrated website, blog and landing page system to be optimized for mobile right out of the box and leverage all the power the HubSpot offers around analytics, marketing automation, social media and many other core marketing applications.
With a goal of having the flexibility to “make web site updates without involving engineering,” AnswerDash quickly became adept updating content, creating landing pages, blogging, vastly expanding social media efforts and boosting development opportunities.
“SmartBug has been great. From wireframes to design and development to production, they came in on budget and on time,” Blythe said. “Their HubSpot COS website design partnership enabled us to be self-sufficient and leveraged their success and experience to provide us some really useful guidance during the project.”
The numbers don’t lie. In the 60 days since migrating to HubSpot COS, AnswerDash has realized a 10-percent growth in Web traffic. That’s on top of a 60-percent month-over-month lead growth – a number AnswerDash fully expects to climb once they fully leverage its new website.
The most-astonishing growth has occurred in AnswerDash’s social media efforts. Using Twitter, LinkedIn, Facebook and Google+, social media presence is up 55 percent since the launch.
“Everybody — salespeople, marketers, customer and prospects — have been impressed with the COS,” Blythe said. “We’d definitely recommend SmartBug Media. They took a basic concept, layered inbound marketing best practices on it and brought it to life.”