Before the SmartBug-driven inbound marketing campaigns, the majority of our web leads were either garbage or spam.
Within six months the result of this one-two inbound marketing punch was significant. Conversant Bio generated a 250 percent month-over-month increase in lead growth, with the proportion of marketing qualified leads increasing from 10% to 80% during the same time -- an increase of 700%. The ROI for the campaign was a staggering 3,558% -- even higher if you assume that customers sourced from this campaign continue to buy like other customers.
“Before the SmartBug-driven inbound marketing campaigns, the majority of our web leads were either garbage or spam,” continued Luke Doiron. “We’re experiencing significant ROI on our campaigns. Based on our historical customer purchase patterns, we expect the three-year return on this initial six-month investment to be above 14,500%. We’re thrilled!”
Conversant Bio is enjoying increased profits and leveraging their content across the business from salesperson training, to thought leadership to educational leave-behinds at customer visits. “Now we have a dependable revenue stream and we can accurately track the impact of our marketing programs to revenue-generating customers. SmartBug has become a valuable extension of our team.”