By Jen Spencer

In the spirit of Halloween, I asked some of my fellow SmartBug marketing experts to recount some of the scariest things they've ever seen in marketing.

I braced myself for stories of broken links, typographical errors, and pixelated images, and the team did not disappoint. Of course, I had to share my own bone-chilling inbound marketing tale. It's a doozy. Still makes my toes curl. 

Check it out:


What frightening marketing stories do you have? Share your experiences in the comments.


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The Busy Marketer’s Guide to Converting Leads into Customers

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Jen Spencer

About the author

Jen Spencer oversees SmartBug's entire customer and revenue lifecycle. Over her career, Jen has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch. Read more articles by Jen Spencer.

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