SmartBug Media® Acquires Globalia, Inc., Solidifying Its Position as the World’s Largest, Deepest and Most Decorated HubSpot Partner With Solutions for the Entire Customer Lifecycle. Read the Press Release!
September 23, 2015
Back in July, Andrew Macey covered “4 Reasons HubSpot COS Templates Are a Marketer’s Best Friend.” To give you a quick recap, Andrew outlined the benefits to using a COS template to create a website, including templates save you time (this is soooo true based on my limited experience using the template builder for my HubSpot Design Certification practicum), and they are easily managed and built (think folders and global modules). Other benefits include best practices in user experience and mobile optimization being built right in so you don’t have to worry about it.
Then last month, I outlined a few things to look for when choosing a COS template from the marketplace. In picking one for your website, make sure that the template resonates with your personas, looks great everywhere (there’s that mobilization thing again), comes with the different pages you want, includes sections for smart content, and has an accessible developer. (Paul Schmidt has even more things to look for in his blog post, “9 Qualities of a Great HubSpot Website Template.”)
These two posts will get you started on finding a template that works for your company.
But what truly makes a COS template great? Like grand-slam-out-of-the-park-and-the-crowd-goes-wild-awesome?
First, let’s back up a bit. According to Forbes.com, there are essentially three purposes a website may have:
You should have the purpose of your website in the back of your mind whether you are redesigning your website or creating a new site. This purpose will naturally lend itself to creating a SMART goal for your website.
SMART goals (specific – measurable – attainable – realistic – time-bound) for your website might be:
With a goal and your buyer personas firmly established, you should have a clear idea of what you are trying to accomplish and who your website is targeted for.
Which brings me back to what makes a HubSpot COS template amazing. The simple answer is that you do.
A template is only the beginning, the foundation, if you will, of your website. The customization that you put into the template – the imagery, the copy, the calls-to-action, the content – these are the things that transform a good generic template to a great customized website.
You know your target market better than anyone else. You know your goals better than anyone else. You know your company better than anyone else.
YOU make a template great. So go make yours great today!
About the author
Jessica Vionas-Singer was formerly the Senior Director of Client Success at SmartBug Media where she lead a team of SmartBugs who focus on HubSpot onboarding for clients new to the system and other project-based work, oversaw new employee onboarding, and rolled out new process and procedures within the Client Services department. She fell in love with marketing at her first job at a technology company specializing in credit evaluation software. Her background includes more than 20 years of marketing experience in content creation and lead-driving tactics, online presence and blog creation, social media engagement, budgeting and project plans, webinar and trade show event management, public relations, comprehensive promotional campaigns, and analytics. Jessica has a BS in Sociology from Montana State University – Bozeman. Read more articles by Jessica Vionas-Singer.