By Jessica Vionas-Singer


We’ve all had the notifications pop up on our phone when a friend decides to share a moment in real time. But few brands are utilizing Facebook Live to its full marketing potential.

The ‘Live’ feature is Facebook’s answer to Periscope and even YouTube, and they want you to use it. This means they are taking great strides to help marketers be successful—helping you spread your message even further.

Bottom line, there is a ton of business potential for Facebook Live, whether you’re B2B or B2C.

In an upcoming webinar on May 24th, SmartBug consultants, Katy Katz and Mary Cate Duffy, will discuss how to help you make your Live campaign a success, including:

  • Basics of a successful Facebook Live campaign
  • Suggestions for marketing opportunities that would benefit from adding Live
  • A step-by-step guide for setting up your campaign
  • Tips for creating the best video possible
  • How to measure outcomes to improve your results going forward


About the Presentation:

Date: May 24, 2017 at 2 pm EDT / 11 am PDT
Duration: 60 minutes
Cost: Complimentary



About Presenter: Katy Katz


Katy has interactive marketing experience spanning across higher education, healthcare, technology, software, and SMBs. Her passion lies in content marketing and helping companies connect with customers through the interwebs. She has spoken at numerous events nationwide on content marketing, social media, and brand personalization.

Connect with Katy on LinkedIn or Twitter to geek out on content marketing, inbound, or even your latest Netflix obsession!



About Presenter: Mary Cate Duffy


Mary Cate is an Associate Consultant at SmartBug Media. With over five years of experience running inbound programs in the technology, healthcare, fitness, senior living, and nonprofit industries, Mary Cate loves to help customers grow and achieve their business goals. She is on the Board of Directors for the Columbia Chapter of the American Marketing Association. “MC” graduated from the University of South Carolina with a degree in Public Relations and a minor in Sports and Entertainment Marketing. Her best friend is her 5lb Morkie, Harley, with whom she loves to binge watch any tv show.

Connect with Mary Cate on LinkedIn or Twitter!


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Jessica Vionas-Singer

About the author

Jessica Vionas-Singer is a Marketing Strategist at SmartBug Media where she leads the strategy behind inbound and content marketing activities to help a portfolio of clients exceed their sales and marketing goals. She fell in love with marketing at her first job at a technology company specializing in credit evaluation software. Prior to joining SmartBug, Jessica was the Director of Marketing at a B2B company that built software for analyzing genetics. Her background includes more than 17 years of marketing experience in content creation and lead-driving tactics, online presence and blog creation, social media engagement, budgeting and project plans, webinar and trade show event management, public relations, comprehensive promotional campaigns, and analytics. Jessica has a BS in Sociology from Montana State University – Bozeman. Read more articles by Jessica Vionas-Singer.