December 13, 2019
Join our award-winning team of whip-smart marketers.View Open Positions
December 13, 2019
By Sofia Pompeo
Senior care marketing is crucial for any senior care community because getting your company name and brand out to the public is what helps drive leads.
It's no secret that content is a crucial component of strategy (because you want to educate people and show them what sets your company apart) but another important aspect of marketing that sometimes gets overlooked is imagery.
The photos and illustrations used to promote for your senior care marketing campaign is just as important as the written content that it supports, and it should be as cohesive and realistic as possible. In a sense, it brings real-life situations to your marketing.
Choosing the right images is something your team should definitely focus on, and we dive into the specifics below.
What images you use depends on what type of campaign you’re running, but there are some general guidelines that you should follow.
What you should take into consideration first is what part of the community your campaign is focused on (meaning what type of care you’re focusing on or whether your campaign is marketing your company as a whole). A photo you would use to market memory care would not work if you’re promoting independent living and an active lifestyle.
Once you have your campaign idea set in stone, you can go ahead and pick images, but here are things to keep in mind:
Having the right images in your senior care marketing campaign is important because they help convey the message you’re trying to communicate. Make sure the images you choose are as upbeat and realistic as possible, as you want people to connect with your content.
This post was originally published in June 2019 and has since been updated.
About the author
Sofia Pompeo is an Account Manager for SmartBug. She has had previous experience providing marketing solutions for clients in different industries, developing and executing social media content, and implementing inbound marketing campaigns. She really enjoys utilizing every aspect of HubSpot. Read more articles by Sofia Pompeo.