By Kristin Lisak

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In this week's edition of inbound news you need to know, we review 10 key metrics to track for social media success, learn how to extract more value out of your blog-posting strategy, and discover the new products and features that HubSpot has been working on.

New & Noteworthy 

HubSpot Looks to the Future, Introduces Growth Stack of Powerful Connected Tools at #INBOUND16

HubSpot's annual conference was held this week in Boston, and as was expected, many new features and updates were announced, including a free version of the software. HubSpot Marketing Free will provide marketers with essentials such as contact insights and analytics, and will work with the currently free HubSpot Sales and HubSpot CRM. Check out everything they launched at INBOUND here.  

The Google Search Console Is Undergoing Infrastructure Updates

Google has begun performing updates to the Search Console, possibly affecting reporting within the interface. There's no word on when the updates will be complete, but Google has said that the Search Analytics report data “should not be affected.”  Search Engine Land has the latest.

Facebook Introduces News Feed Ads and Sponsored Messages for Messenger

Facebook announced this week that advertisers will now be able to reach people via News Feed with an ad that sends them directly to the Messenger app. Customers and prospects can then be engaged in one-on-one, semi-human conversations in messenger (also known as a chatbot). Read more about the feature's targeting capabilities here. 

9 Surprisingly Affordable Enterprise-Grade Marketing Tech Tools for Small to Medium Businesses

Small businesses may not always have the budget to stay competitive with the big guys when it comes to marketing tools. Luckily for SMBs, competition in the industry is increasing, causing prices to decrease. Here are nine tools that will give you enterprise-grade technology at affordable prices.


Grow Your Inbound Marketing

How to Extract More Value Out of Your Blog-Posting Strategy

B2B marketers who use blogs generate 67 percent more leads than those who do not. Your blog is the backbone of your online content-marketing strategy. Having a blog-posting strategy in place that resonates with your target audience will help with your goal of generating more leads for your business. It also helps establish your business as a thought leader in your industry. Follow these steps on the path to a successful blog that your readers look to for news and advice. 

AMP-lify Your HubSpot Blog: The Key to Driving More Organic Traffic 

We are super excited to join HubSpot in announcing the rollout of AMP support for your HubSpot blog. This game-changing functionality is going to help you drive more organic traffic and delight your mobile visitors. Learn more about the benefits and how to set up AMP in HubSpot. 

  

Marketing Reports, Updates, & Trends

10 Metrics to Track for Social Media Success

Social Media Examiner compiled a great list of metrics to track in order to understand how well your social media marketing is performing—specifically on Facebook and Twitter. Check out the list and see if your efforts are working.

Trend: The Resurgence of Brand Marketing in a Demand Generation World

The demand marketing approach may currently rule for B2B marketers, but the importance of brand marketing is "being increasingly recognized as a critical piece of a company’s growth strategy." Using the approaches in tandem is gaining traction, as a large percentage of marketers say that a brand refresh took priority in 2016. Learn more about improving your marketing results through the use of smart brand strategy.

Marketing Budgets Predicted To Increase, But What About Email?

On Tuesday, Gartner released the 2016-2017 Chief Marketing Officer (CMO) Spend Survey report. The top three areas where CMOs plan to invest are the Web, digital commerce, and digital advertising. Read more highlights from the survey here. 

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What marketing stories did you follow this week? Tell us about them in the comments!

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Kristin Lisak

About the author

Kristin Lisak was formerly a Senior Consultant at SmartBug Media. She has experience as an in-house B2B marketer, focusing on inbound marketing strategy and implementation. Kristin has a BBA in Marketing from the University of Wisconsin-Milwaukee. Read more articles by Kristin Lisak.

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