December 4, 2018
December 4, 2018
Working for a 100 percent remote marketing agency allows me to work from anywhere and be as comfortable as I want! I spend most days in a T-shirt and the ever-important yoga pants with my hair in a mess on top of my head. However, every once in a while, I actually do something with myself. Getting all dolled up for the day is a rarity and you best believe I’m going to get out of the house if I do! What’s the point of putting that effort in if nobody sees it? Content is kind of the same.
Your marketing team spends a lot of time cultivating great content, but does it matter if it’s not seen by your buyers? Content allows you to increase your leads, establish your company as an influencer in your space, genuinely provide helpful resources for your current and potential customers, and can even build the personal brand of your employees.
We are bombarded with content every single day—but it’s not all great content; we have to spend time sifting through it all to find the gems. How do you cut through the noise of mediocre content to ensure yours is seen by your buyers?
Whether you’re sending out information for an upcoming promotion or offering a piece of premium content, email is generally involved. I’m the type of person that breaks out in a sweat when I see a coworker’s inbox has more than 100 unread emails. The thought drives me into instant anxiety! However, overflowing inboxes are our reality.
An email’s subject line is your foot in the door, but you have a lot of competition. Crafting the perfect subject line takes practice. A few quick things to consider so that your email gets opened and your content is more likely to be read:
Blogs are a fantastic way for you to demonstrate your knowledge in your industry and provide real value to your customers without them spending a dime. Blogs have become a place for us to find answers, learn new things, get to know a person or company, and simply spend time reading content that we’re interested in. But how do you ensure your great blogs are seen?
Create content for the awareness, consideration, and decision stages of the buyer’s journey. This will give your buyers the ability to access your content regardless of where they are in the process or will help you nurture them through it.
Keep working hard on cultivating great content and put the effort into making sure it gets seen. It's a learning and continual improvement process. Don’t let your content be all dolled up with nobody to show off to.
OK, back to my yoga pants.Rupert Britton
About the author
Carrie Hopkins was formerly a Marketing Strategist at SmartBug Media. Carrie comes with ten years of B2C marketing and has a passion for lead generation. She earned her bachelor's degree from University of Tennessee and MBA from Trevecca Nazarene University. Read more articles by Carrie Hopkins.
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