This week in inbound marketing we look at the fallout from Facebook's recent controversy, how to get more out of your HubSpot data using Databox, plus we look at how behavioral science can help shape your digital marketing strategy.
1) New & Noteworthy
Facebook Gives Creators New Ways to Monetize Videos
Continuing their push into original content and programming, Facebook recently introduced new ways for creators and publishers to monetize video. In their recent announcement, the social media giant said it will now show preview trailers within news feeds, promoting users to watch the full video on Watch, Facebook’s own video hub. For video creators, the pre-roll video ads will now be allowed to show up in search results and timelines, for users who are actively seeking out video content. Read the full article about Facebook’s latest video update now.
What We Know About Facebook and Cambridge Analytica
If you’re like us, you probably couldn’t turn away from watching Mark Zuckerberg testify in front of Congress two weeks ago, as he explained how the data of nearly 100 million Facebook users was leaked to data firm Cambridge Analytica. Many of us have simply allowed data from other apps to be used in Facebook because it’s easy and we don’t want to fill out another registration form. But the fallout from this recent controversy raises serious questions about how companies like Facebook, Google, and Amazon use consumer data—and could very well bring legislative changes with regard to internet privacy. This blog looks at what we know and where we stand regarding the recent Facebook controversy.
2) Grow Your Inbound Marketing
10 Cool Infographics that Explain a Marketing Technique
As marketers, we love to learn. And we especially love to learn new marketing techniques and ways of getting a job done. So when we come across a rock-solid infographic, we save it, share it, and bookmark it for easy reference. In this blog, SmartBug consultant Ken Mafli shares 10 of his favorite infographics that explain particular marketing techniques.
How to Get More Out of Your HubSpot Data with Databox
Executives are keen on metrics and KPIs. And as marketers, we are frequently asked to pull certain metrics or monthly reports that help explain what of our marketing efforts are working and what aren’t. But not all tools will give you exactly what you need, which is why it’s important to be flexible with your data analyzation tools and orchestrate a marketing stack that will collect the data you need. In this blog, Juli Durante shares several ways you can use Databox to get more out of your HubSpot data.
3) Marketing Reports, Updates, and Trends
Steering Digital Messaging with Behavioral Science Insights
Behavioral science is a field that combines psychology, neuroscience, anthropology, and other fields to help us understand what influences our attitudes as humans and drives us to change. In marketing, if you can understand what makes someone tick, you have a better chance of making them react or take action in a given situation. In this article, Peter Minnium discusses how brands can use behavioral science insights to help guide their digital marketing strategy.
YouTube Removed More than 8M Videos for Violent & Extremist Content During Q4 2017
Since the fallout from the 2016 presidential election when branded videos were shown next to extreme or controversial content, YouTube has been making strides to remove such extreme content in order to ensure brand safety. Now, in a recent report, YouTube says it removed over 8 million videos due to violence or extreme content in the fourth quarter of 2017—and over 6.5 million of the videos were caught by a machine, not a human. Read the full article now and learn more about YouTube’s recent strides to promote brand safety.