March 16, 2018
Topics: Inbound Marketing, Email Marketing
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March 16, 2018
This week in inbound marketing we look at how you can create an effective lead-generating website, seven tools you can use to engage your Facebook audience, plus we'll look at what actually factors in to voice search rankings.
PPC strategists are constantly trying to do two things: 1) Optimize campaigns to drive more clicks and 2) reduce the total spend per engagement. But over the years, as Google’s algorithm has constantly updated and paid search has become more competitive, the process of optimization has become more challenging. Here we look at five PPC tactics that can help you generate more conversions.
Every company wants their website to generate leads. After all, a website is essentially a virtual storefront that allows prospects and customers to see what you offer and how you can help them. However, not all companies know how to optimize their websites to generate leads. In this article, Allen Martinez shares tips on how to create the best lead-generating website.
2) Grow Your Inbound Marketing
You’ve probably heard about the recent Facebook algorithm change and maybe you’ve already seen your organic reach start to dwindle. So, what should you do to keep your customers and fans engaging with you? In this blog, we share several tools that you can use to spark engagement with your audience and create genuine conversions.
The buyer’s journey is the process that consumers go through before purchasing a new product or service. It consists of three stages: awareness, consideration, and decision. In the world of inbound marketing, content is created for each stage of the journey with the goal of nurturing prospects closer to a purchase or decision. Here we look at what marketers can include in each stage to help move buyers closer to a final decision.
Great websites include more than just keywords or SEO. The best websites keep users engaged through useful functionality, intuitive navigation, and easy-to-find answers to the questions people ask regularly. What this means for marketers is that in order to get results from your website, you need to be asking the right questions. Read as Diana Huff explains how to get results from your website by asking questions.
Smart speakers from Google, Apple, and Amazon are taking over homes. From a marketer’s perspective, it’s hard not to think about what this holds for the future of search. For example, how should you optimize your website pages for voice search? In this article, we look at a recent study by Backlinko that looks at some voice search ranking factors.
About the author
Christopher Hutchens was formerly an E-commerce Marketing Strategist at SmartBug Media based in Salt Lake City. Originally from Chicago, Chris graduated from Mizzou and worked in Columbia, Missouri as an interactive project manager for five years before coming to SmartBug. Outside of work, Chris loves to travel, snowboard, and play/watch basketball. Read more articles by Christopher Hutchens.