By Christopher Hutchens

This week in inbound marketing we look at how you can create an effective lead-generating website, seven tools you can use to engage your Facebook audience, plus we'll look at what actually factors in to voice search rankings.

1) New & Noteworthy

5 Conversion Boosters to Optimize PPC Campaigns

PPC strategists are constantly trying to do two things: 1) Optimize campaigns to drive more clicks and 2) reduce the total spend per engagement. But over the years, as Google’s algorithm has constantly updated and paid search has become more competitive, the process of optimization has become more challenging. Here we look at five PPC tactics that can help you generate more conversions.

 

Creating the Best Lead-Generating Website

Every company wants their website to generate leads. After all, a website is essentially a virtual storefront that allows prospects and customers to see what you offer and how you can help them. However, not all companies know how to optimize their websites to generate leads. In this article, Allen Martinez shares tips on how to create the best lead-generating website.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

7 Tools to Engage Your Facebook Audience

You’ve probably heard about the recent Facebook algorithm change and maybe you’ve already seen your organic reach start to dwindle. So, what should you do to keep your customers and fans engaging with you? In this blog, we share several tools that you can use to spark engagement with your audience and create genuine conversions.

 

The 3 Stages of a Typical Buying Process

The buyer’s journey is the process that consumers go through before  purchasing a new product or service. It consists of three stages: awareness, consideration, and decision. In the world of inbound marketing, content is created for each stage of the journey with the goal of nurturing prospects closer to a purchase or decision. Here we look at what marketers can include in each stage to help move buyers closer to a final decision.

 

3) Marketing Reports, Updates, and Trends

Getting Results from Your Website Means Asking the Right Questions

Great websites include more than just keywords or SEO. The best websites keep users engaged through useful functionality, intuitive navigation, and easy-to-find answers to the questions people ask regularly. What this means for marketers is that in order to get results from your website, you need to be asking the right questions. Read as Diana Huff explains how to get results from your website by asking questions.

 

Study: 11 Voice Search Ranking Factors Analyzed

Smart speakers from Google, Apple, and Amazon are taking over homes. From a marketer’s perspective, it’s hard not to think about what this holds for the future of search. For example, how should you optimize your website pages for voice search? In this article, we look at a recent study by Backlinko that looks at some voice search ranking factors.

The-Busy-Inbound-Marketer’s-Guide-to-Increasing-Website-Traffic-cover

Learn how to attract the right traffic to your website for maximum return on investment with:

The Busy Inbound Marketer’s Guide to Increasing Website Traffic

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.

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