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Posts by Kristen Patel

when-to-use-photos-vs-illustrations
September 3, 2019 | Kristen Patel

When to Use Photos vs. Illustrations on Your Website

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how-to-measure-the-effectiveness-of-inbound-campaigns
April 9, 2019 | Kristen Patel

How to Measure the Effectiveness of Inbound Campaigns

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A High Bounce Rate Isn’t Evil—It’s an Opportunity
March 12, 2019 | Kristen Patel

A High Bounce Rate Isn’t Evil—It’s an Opportunity

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3 Ways to Make the Most Out of Your Tradeshow Attendance
December 12, 2018 | Kristen Patel

3 Ways to Make the Most Out of Your Tradeshow Attendance

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Pros and Cons of Website Analysis Methodologies (1)
July 26, 2018 | Kristen Patel

Pros and Cons of Website Analysis Methodologies

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9 of CRO'S Most Critical Metrics to Measure
May 22, 2018 | Kristen Patel

9 of CRO’s Most Critical Metrics to Measure

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AB Testing Isn’t Dead
April 18, 2018 | Kristen Patel

A/B Testing Isn’t Dead—It’s Limited—and Here’s Why

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SmartBug Media’s 5 Favorite Tools for CRO Initiatives
January 4, 2018 | Kristen Patel

SmartBug Media’s 5 Favorite Tools for CRO Initiatives

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September 15, 2017 | Kristen Patel

Further Qualifying Your Trade-Show Leads with Inbound Marketing

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buyer-personas-website-redesign
September 13, 2017 | Kristen Patel

Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign

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content-marketing-program
August 2, 2017 | Kristen Patel

Who in Your Company Should Contribute to Your Content Marketing Program?

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March 6, 2017 | Kristen Patel

Does Transcribing My Webinar Increase Organic Traffic?

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December 14, 2016 | Kristen Patel

How to Use Inbound Marketing for Cross-Product Selling

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