SmartBug Media® Acquires Globalia, Inc., Solidifying Its Position as the World’s Largest, Deepest and Most Decorated HubSpot Partner With Solutions for the Entire Customer Lifecycle. Read the Press Release!
April 27, 2012
By Ryan Malone
With less than three seconds to make your visitors do what you want, your landing page can be one of your most powerful marketing tools. The main goal of a landing page is to increase your conversions. By creating a simple, focused landing page with a compelling key phrase, you can funnel a reader’s attention to the call-to-action, or CTA. The key, according to Entrepreneur, is to make sure your landing page and CTA offer align—your message must match your brand promise. By following landing page best practices, you can make sure that your visitors always have an instant connection.
About the author
Ryan Malone is the founder and Chairman of the Board of SmartBug Media and is a veteran of Deloitte & Touche, Seagate and several venture-backed technology companies. When he's not leading SmartBug and helping clients build high-octane marketing organizations, he's loving his wife and daughters and unsuccessfully learning the guitar. Go Terps! Read more articles by Ryan Malone.