Bear Scratch – Everything Video Marketing Shouldn’t Be [Fun Video]
For those of you enthralled by the Balloon Boy story several months ago. There’s a sequel — Richard Heene’s Bear Scratch.
Infomericals–love ‘em or hate ‘em–employ very powerful selling tools. The good ones systematically defeat every objective you have as a buyer. These psychological tricks can render some folks powerless to buy the next gimmick.
So what happens when the proven informercial format goes awry? I’ll let you decide. The bigger question? Will video marketing become the beginning of DIY informercials?