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Why do I need ABM?
If you’re having trouble identifying new target accounts, accurately prioritizing existing target accounts, or generating upsell, cross-sell, and renewal opportunities, account-based marketing (ABM) can help.
An ABM approach allows sales and marketing to collaborate and engage with high-value target accounts, increasing your sales pipeline and accelerating your revenue growth.
Why SmartBug + RollWorks?
We help you identify key performance indicators (KPIs), create your ICP, review the integrity of your current data, build an ABM strategy, and execute. The combination of our marketing expertise and RollWorks’ complete ABM platform puts you on the path to success by identifying, engaging, and measuring the effectiveness of your ABM programs.
We are committed to ABM strategies.
ABM seeks to break down barriers when it comes to data, technology, and teams, and it’s an essential part of realizing ROI on your marketing spend. Check out this Guide to ABM Funnel Metrics for examples of sales and marketing tactics and measurable ABM metrics at each level of the funnel that you can use to define success.
Latest ABM Insights
How to Drive Successful ABM Campaigns Using Rewards Marketing
Learn how to drive successful account-based marketing campaigns using rewards marketing.Read More
Top ABM Priorities: Biggest Shifts Happening in Marketing Strategy
Thinking about your upcoming marketing strategy? Wondering how you should focus your ABM efforts? Here are 7 ABM priorities to focus on in 2021.Read More
How to Incorporate Your ABM Strategy into Your Virtual Events
Use these 6 account-based marketing strategies to turn your virtual events into impactful, revenue-generating efforts.Read More