Why choose HubSpot over Mailchimp?
HubSpot is so much more than a Mailchimp alternative.
It is an advanced marketing automation platform that goes beyond email to help your company meet its marketing, sales, and service goals. From advanced workflows that make your job easier to customized websites and closed loop reports, you’ll find HubSpot to be a powerful automation platform for your marketing needs.
![HubSpot Logo](https://www.smartbugmedia.com/hs-fs/hubfs/images/icons/sprocket-web-color.png?width=66&name=sprocket-web-color.png)
Key Features and Tools You Won’t Find in Mailchimp
![workflow email](https://www.smartbugmedia.com/hs-fs/hubfs/Sales%20Automation.png?width=800&height=452&name=Sales%20Automation.png)
Save time on tedious sales tasks with streamlined automation tools. In the HubSpot Sales Hub, you can easily schedule meetings, initiate sales sequences, create follow-up tasks, and so much more. Focus more time on nurturing and closing qualified leads and less time on data entry.
![progressive form fields](https://www.smartbugmedia.com/hs-fs/hubfs/Progressive%20Profiling.png?width=800&height=472&name=Progressive%20Profiling.png)
Ease leads into sharing information with you by gradually collecting data over time. Gain a prospect’s trust by slowly building a customer profile through forms and asking the right questions at the right time. Cookie tracking fills in the gaps between the data you ask for and the information you've already collected.
![creating a new property](https://www.smartbugmedia.com/hs-fs/hubfs/Imported%20sitepage%20images/lead%20scoring-1.gif?width=800&height=442&name=lead%20scoring-1.gif)
Prioritize your prospects and focus on the best opportunities with HubSpot's predictive lead scoring. HubSpot will analyze firmographic and behavioral data to determine your most qualified leads—and where to best focus your outreach for more sales.
![deals won and lost graphy](https://www.smartbugmedia.com/hs-fs/hubfs/Analytics%201.png?width=800&height=800&name=Analytics%201.png)
HubSpot's unique analytics tools offer you clear metrics to make informed and strategic decisions for the future. You'll find a variety of marketing and sales reports and dashboards that keep you up-to-date about your company’s performance
![workflow set up process](https://www.smartbugmedia.com/hs-fs/hubfs/Screen+Recording+2021-03-08+at+02.44.27+PM.gif?width=800&height=376&name=Screen+Recording+2021-03-08+at+02.44.27+PM.gif)
HubSpot's advanced workflows tool enables marketers to create sophisticated lead nurture paths that guide potential customers down the Buyer’s Journey. Additionally, HubSpot users can use workflows to create tasks, update fields, initiate additional workflows, and much more.
![Attribution Reporting graph](https://www.smartbugmedia.com/hs-fs/hubfs/Attribution%20Reporting.jpg?width=800&height=311&name=Attribution%20Reporting.jpg)
If you're looking to invest your time where it matters the most, attribution reporting can shed light on which strategies are offering the best ROI. Find out which of your marketing and sales efforts are the most profitable with multi-touch attribution reports.
![HubSpot](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/file-1498331646.png?width=300&name=file-1498331646.png)
![Mailchimp](https://www.smartbugmedia.com/hs-fs/hubfs/mail-chimp/Mailchimp_Logo-Horizontal_Black.png?width=300&name=Mailchimp_Logo-Horizontal_Black.png)
Considering Mailchimp alternatives? HubSpot is the full-service email and digital marketing platform that marketers need today, with advanced features that offer insight, information, and innovation. In-depth dashboard reports enable you to analyze website performance, review campaigns, evaluate content, and track your sales team over time. You’ll have all the tools and information you need to make decisions for the future.
![mailchimp logo](https://www.smartbugmedia.com/hs-fs/hubfs/mail-chimp/Mailchimp_Logo-Vertical_Black.png?width=53&height=66&name=Mailchimp_Logo-Vertical_Black.png)
![HubSpot sprocket logo](https://www.smartbugmedia.com/hs-fs/hubfs/images/icons/sprocket-web-color.png?width=75&height=80&name=sprocket-web-color.png)
“HubSpot has everything in a single location, and the reporting component makes a huge difference. The integration of digital activities in one place is so convenient to have. HubSpot’s training is also really useful, giving entry-level users a more in-depth understanding of how the product works. You can even apply employee goals to training, and at the end of the day, you are going to have a more educated workforce.”
Sam Shapiro
Director of Communications and Sustainability Initiatives, Able Services
Former Mailchimp User
![HubSpot Logo](https://www.smartbugmedia.com/hs-fs/hubfs/images/icons/sprocket-web-color.png?width=66&name=sprocket-web-color.png)
Top reasons why customers choose HubSpot over Mailchimp
![head icon](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/images/icons/sb-icon-strategy.png?width=53&height=70&name=sb-icon-strategy.png)
Help marketing align with sales, and vice versa.
![two people icon](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/sb-icon-switch-people_3.png?width=70&height=70&name=sb-icon-switch-people_3.png)
See a single, unified view of your contacts’ interactions.
![phone analytics icon](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/images/icons/sb-icon-phone-analytics.png?width=62&height=70&name=sb-icon-phone-analytics.png)
Keep executives informed on marketing performance.
![cog icon](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/_sbm_2017/IntegrationsMigrations/integrations-migrations_consistency.png?width=70&height=70&name=integrations-migrations_consistency.png)
Consolidate your data to a single source of truth.
You can stop using a number of different tools to get the information you need. If you’re using Mailchimp, you’re likely also using other platforms for social media, webpages, and CRM. Save time and effort by having everything under one roof with HubSpot.
Resources to Get You Started
![HubSpot Monthly Product Updates Banner](https://www.smartbugmedia.com/hs-fs/hubfs/_Partner%20Product%20Updates/HubSpot%20Monthly%20Product%20Update%20Banner.png?width=768&height=512&length=768&name=HubSpot%20Monthly%20Product%20Update%20Banner.png)
HubSpot Product Update Roundup—July 2024
Discover the latest features and tools in HubSpot from July 2024 with this comprehensive guide to HubSpot product updates from SmartBug Media.
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Automating Follow-Ups with HubSpot and QuickBooks Integration
Learn how you can enhance efficiency, consistency, and more in your billing processes with a QuickBooks and HubSpot integration.
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Next-Level Content Management: How HubSpot CMS's AI Tools Are Transforming the Game for Enterprise Businesses
HubSpot CMS's AI tools are revolutionizing content management for enterprise businesses, enhancing creation, personalization, optimization, and scalability.
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