Why choose HubSpot over Mailchimp?

HubSpot is so much more than a Mailchimp alternative.

It is an advanced marketing automation platform that goes beyond email to help your company meet its marketing, sales, and service goals. From advanced workflows that make your job easier to customized websites and closed loop reports, you’ll find HubSpot to be a powerful automation platform for your marketing needs.

HubSpot Implementation Services

Save time on tedious sales tasks with streamlined automation tools. In the HubSpot Sales Hub, you can easily schedule meetings, initiate sales sequences, create follow-up tasks, and so much more. Focus more time on nurturing and closing qualified leads and less time on data entry.

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Multiple subscription types

Single and double opt-in subscriptions

Handle unsubscribes

Send emails based on timezone

Use personalization tokens and dynamic content to customize messages

Filter graymail

Reporting your email performance

Automated emails via workflows

Analyzing the behavior of recipients and sending future emails based on the times the have clicks in the past

Sending out an email in "batches" so that traffic to your website is controlled

Ability to pause and edit an email in the middle of a scheduled send

Multivariate testing

Segment and create lists of your database

Export contacts to a spreadsheet

Deal Pipeline & Forecasting

Quotes

Meeting Scheduling

Sales Sequences

Lead Scoring (Predictive & Manual)

Knowledge Base

Service Ticket Routing

Forms

Progressive Profiling

Dependent Fields

Pop-up Forms

Live Chat

Conversational Bot

Drag-and-drop website builder

Custom HTML

IFrames

Merge tags/dynamic content

Blogging platform

“HubSpot has everything in a single location, and the reporting component makes a huge difference. The integration of digital activities in one place is so convenient to have. HubSpot’s training is also really useful, giving entry-level users a more in-depth understanding of how the product works. You can even apply employee goals to training, and at the end of the day, you are going to have a more educated workforce.”

Sam Shapiro
Director of Communications and Sustainability Initiatives, Able Services
Former Mailchimp User

Help marketing align with sales, and vice versa.

Often, sales and marketing teams are not on the same page. This communication gap is detrimental to each team's goals and can sour your customer's experience. HubSpot helps align both sides of the coin, resulting in more effectiveness across the board.

See a single, unified view of your contacts’ interactions.

When you use a variety of platforms for marketing insights, it can be challenging to get one comprehensive perspective of a lead or customer's journey. With HubSpot, you can see the entire relationship in one place—simply and easily.

Keep executives informed on marketing performance.

If you have a hard time proving the success of your marketing strategy to higher-ups, HubSpot offers robust reporting tools to find the information you need to justify your efforts. With HubSpot’s help, find out which initiatives are having the most impact.

Consolidate your data to a single source of truth.

You can stop using a number of different tools to get the information you need. If you’re using Mailchimp, you’re likely also using other platforms for social media, webpages, and CRM. Save time and effort by having everything under one roof with HubSpot.

Hubspot

Why choose HubSpot over Mailchimp?

HubSpot is so much more than a Mailchimp alternative.

Key Features and Tools You Won’t Find in Mailchimp

Top reasons why customers choose HubSpot over Mailchimp

Help marketing align with sales, and vice versa.

See a single, unified view of your contacts’ interactions.

Keep executives informed on marketing performance.

Consolidate your data to a single source of truth.

Resources to Get You Started

HubSpot INBOUND 2025: Data Hub

INBOUND Hubspot Breeze AI Update Overview

Out with the Funnel, In with the Loop: Your Guide to HubSpot’s New AI Marketing Playbook