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Marketo to HubSpot Migration

Complete, worry-free migration from Marketo to HubSpot

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Ready to switch to HubSpot?

Robust, flexible, scalable, and easy to use, HubSpot is the choice of tens of thousands of customers worldwide.
Why trust SmartBug Media to migrate your system?
  • Rely on our experienced user teams on HubSpot and Marketo—we know both systems like the back of our hand.
  • Gain a comprehensive audit of data and solidify your current sales and marketing goals.
  • Benefit from data cleanup and enrichment.
  • Retain leads data, and seamlessly map into HubSpot’s existing and custom fields.
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Get Results
Thorough audit of Marketo instance

Receive a thorough audit of Marketo instance.

We work to fully understand your data, as well as your current marketing and sales processes.

migrate current marketing automation workflows

Plan to migrate marketing automation workflows.

We create continuity as well as defining fields, creating lists, building custom properties, and more.

Maintain marketing lists between systems

Maintain marketing lists between systems.

Consistency is key in order to fully realize the ROI of your new system.

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Retain customer properties through data migration.

Your customers and data are your greatest assets. We ensure no data is lost during the migration process.

Schedule a Free Consultation

Our Process
Object Discovery and Audit
Object Discovery and Audit

We learn about your current sales and marketing processes and conduct an audit of current objects in your Marketo instance.

Property Audit and Cleanup
Property Audit and Cleanup

Once we understand your data, we begin a cleanup and enrichment process, making sure your data is ready for the next step.

Data Migration
Data Migration

We work with you to define fields and properties to migrate, create custom properties and add contacts to lists in HubSpot, migrate contacts from Marketo to HubSpot, and more.

Post-Migration Setup
Post-Migration Setup

From workflow conversion to email template setup, we ensure your new HubSpot system is set up as you need it to be.

QA
QA

We conduct a full system verification with the assistance of multiple specialists.

Post-Launch Support
Post-Launch Support

SmartBug is available to respond to any issues with emails and workflows, providing support as you navigate your new HubSpot system.

Migration Packages

SmartBug has several packages to choose from based on your integration needs.
For a more complex Marketo migration, contact us for a custom solution.
Standard
Professional
Advanced
Email Templates
10
20
30
Workflows
5
10
20
Custom Properties
10
25
40
Leads Migrated
Up to 50,000
Up to 200,000
Over 200,000

FAQs

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What our clients say

We have worked with other inbound agencies in the past, but SmartBug is an inbound marketing agency unlike any other—a class act, driven by passion, a strong work ethic, and high standards, without any weak links. My team and I have partnered with SmartBug for the past six months. Our rebranding strategy dovetailed into a website relaunch with an aggressive timetable that Kyle and his team were able to accomplish on time and within budget. We are a fast-growing B2B tech company operating in the genuine white space of web archiving. On the inbound and GDD side, Juli and Aaron took the time to learn about our business, clients, and industry to help us achieve our goals. They have been a true extension of our marketing team, without the compromise or disconnect. SmartBug is a cultivated team that drives results and helps you to achieve your marketing goals.”

Pamela Talevski

Worldwide Marketing, Hanzo Archives

Brett Chalmers

I've been involved in quite a few website redesigns, and this was the first one where the project was completed on time and on budget. SmartBug's project management and follow-up services teams are incredibly professional and knowledgeable. Their creativity and flexibility also helped build a site that solved our business challenges. As we transitioned from our old site to the new site built from scratch by SmartBug, we wanted to make sure that traffic, SEO, lead capture, and other metrics didn't suffer. Not only did our numbers maintain their previous level, they exceeded it within weeks—and they continue to grow.”

Brett Chalmers

Marketing Director, Access eForms

Juli and the entire SmartBug team are great to work with! We’ve worked with other agencies in the past, but SmartBug just gets it in a way that others don’t. They work hard to study our audience and tailor their efforts to our unique needs. They’re reliable, responsive, and knowledgeable. What more could we ask for?”

Esther Cohen

Workamajig

Before working with SmartBug, we had just terminated another HubSpot partner and were pretty frustrated with the time and money we had wasted. I went back into the search process rather jaded. SmartBug immediately changed my attitude by investing in the sales process and potential relationship. They came right out the gates with improvements and ideas that made great sense … and we had not yet contracted with them. The positive experience has continued well past the courting process and, honestly, has only gotten better. They employ an efficient organizational structure that eliminates the "go between" communication that is often ineffective and unnecessary. They also employ intelligent and experienced people, people who have often had their own P&L ownership. The service level and attention is unparalleled ... Katie makes us feel like we are her only client. Like I said, SmartBug gets it!!”

Matthew Cutone

CEO, Horizon Display & Seed

We've worked with the SmartBug team both for a complete website redesign on the HubSpot COS and for ongoing inbound marketing services. Going through a website redesign process with HubSpot COS, SmartBug was able to help us create a site that increased the impact of our brand and marketing. The team was extremely flexible and responsive to questions and feedback. We are now partnered with SmartBug to execute a comprehensive inbound marketing strategy that is further building our thought leadership and reputation. We just were named as part of the Inc. 5000 fastest growing companies, and we consider SmartBug to be an integral part of our strategy to stay on that list. We highly recommend you work with SmartBug Media.”

Joseph Rando

Trade Area Systems

SmartBug has a strong knowledge of inbound marketing and strong strategy to drive results. They are easy to work with and very responsive to any concerns or questions. Thank you for being a great partner!”

May Phanh

Marketing Manager, Ingram Micro

Seth Hauben

Working with SmartBug has been a very positive experience. They are easy to work with and are very knowledgeable on all inbound marketing topics. In addition to producing all of our content, we regularly lean on them for help with design work, social media work, SEO work, email campaigns, reporting, and much more. They have continually exceeded our expectations, and our results since teaming up with them have been exceptional. ”

Seth Hauben

CMO, Wintac

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