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You're Running. You ranked high on our Attribution Readiness Model

Looks like you’re ready to start with revenue attribution

At this point in maturity, you’ve carefully mapped all online and offline activities and are consistently tracking them in attribution reports. Your sales and marketing team are fully aligned on tracking activities and are fully committed to doing so. You’ve been doing this for a while, and you’re able to and do shift reporting when needed.

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HubSpot Attribution Readiness Maturity Model - Running
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Your Checklist for Attribution Reporting

Expand each section below for recommended actions to start attribution reporting.

Make sure that all sales and marketing data are tracked by or integrated into HubSpot.

Recommended actions:

  1. You should have at least six months of data tracked in your portal.
  2. If you’re using HubSpot Marketing Professional, you’ll be limited to Contact Attribution with access to the All Interactions attribution model and two attribution objects (Referrer and URL).
  3. If you’re using HubSpot Marketing Enterprise, you’ll be limited to Contact and Revenue Attribution with access to six attribution models (All Interactions, First Touch, Last Touch, First and Last Touch, Last Interaction, Simple Decay) and three attribution objects (Referrer, URL, and Source).

Create goals that align to specific attribution models.

Recommended actions:

  1. You should have at least six months of data tracked in your portal.
  2. If you’re using HubSpot Marketing Professional, you’ll be limited to Contact Attribution with access to the All Interactions attribution model and two attribution objects (Referrer and URL).
  3. If you’re using HubSpot Marketing Enterprise, you’ll be limited to Contact and Revenue Attribution with access to six attribution models (All Interactions, First Touch, Last Touch, First and Last Touch, Last Interaction, Simple Decay) and three attribution objects (Referrer, URL, and Source).
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