Skip to content
Monthly Digital Event Series

SmartTake: What’s New with HubSpot

Join us next on September 17th for an INBOUND recap!

Turn every HubSpot product update into a growth opportunity—live with SmartBug and HubSpot each month.

Explore the latest episodes of SmartTake Season 4 here, then register below to join us live and stay ahead of HubSpot updates.
Register Now
SmartTake Cover

What’s New This Season?
A Fresh Take on SmartTake

This isn’t your typical SmartTake episode—it’s a reboot built for today’s fast-moving HubSpot users.

ai icon

In previous seasons, SmartTake: What’s New with HubSpot focused on one major theme or HubSpot feature per month. But with HubSpot shipping more powerful updates faster than ever, we’re evolving too.

This season, we're shifting gears to bring you the top five most impactful HubSpot updates every month.

expert icon
Each 30-minute episode cuts through the noise to spotlight the biggest new features, explain why they matter, and show you how to put them into action across your marketing, sales, service, and RevOps teams.

It’s everything you need to stay up to date, without digging through release notes or reading endless changelogs.

What

  • Donec ullamcorper nulla non metus auctor fringilla lorem ipsum amet.
  • Donec ullamcorper nulla non metus auctor fringilla lorem ipsum amet.
  • Donec ullamcorper nulla non metus auctor fringilla lorem ipsum amet.

Lorem Ipsum Dolor Sit Amet

Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Praesent porttitor, nulla vitae posuere iaculis, arcu nisl dignissim dolor, a pretium mi sem ut ipsum. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

placeholder-1200x675
placeholder-1200x675
placeholder-1200x675

What to Expect Each Month:

  • A live walkthrough of the month’s biggest HubSpot releases
  • Real-world use cases to put new features into action
  • Pro tips on workflows, automation, reporting, and more
  • Live Q&A with a SmartBug strategist and HubSpot expert
arrow pointing down
arrow pointing down

Coming Up Next

Top 5 Updates from August and INBOUND

09.17.25
8:30AM PST
This month, we’re going bigger — with an extra 30 minutes dedicated to breaking down HubSpot’s brand-new releases from INBOUND and the Fall Spotlight.

Top 5 Updates from September

10.15.25
9:00AM PST

Where Platform Expertise Meets Practical Know-How

HubSpot Sprocket

HubSpot

HubSpot is an AI-powered customer platform that unifies your marketing, sales, and service tools—helping you grow faster by focusing on what matters most: your customers.
SmartBug

SmartBug

SmartBug Media is a full-service agency and AI solutions partner that helps you unlock the full power of HubSpot—from marketing and sales to RevOps and web development—so your entire business can grow smarter and faster.

Catch Up on Past HubSpot Updates

Missed a SmartTake session? No problem. We've listed the features covered in each SmartTake below so you can decide what you would like to catch up on. Then, continue scrolling to watch the previous episode of your choice on demand.

HubSpot Updates in July

July’s HubSpot updates introduce a guided report builder, SLA pausing, and the first Claude AI CRM connector for smarter insights.

Aired August 13, 2025

  • Guided Report Creation Flow
  • Edit Email Conversation History in Help Desk and Inbox
  • Never Log Now Overrides Existing Contacts
  • SLA Pausing
  • Inbound Calling in the Mobile App
  • Help Desk Spaces
  • HubSpot Payments in Canada
  • Create Multi-Select User Properties
  • New Standard Sandbox
  • First CRM Connector for Anthropic’s Claude
  • Conditional Display Logic

HubSpot Updates in June

June’s HubSpot updates bring major improvements across Marketing, Service, and Operations Hubs, with new AI tools, health scoring, and CRM enhancements designed to make teams more efficient.

Aired July 16, 2025

  • Combined Lead Scoring in Marketing Hub Pro
  • Health Score Builder in Service Hub
  • AI Lookalike Lists (beta)
  • Buyer Intent Insights
  • Embedded Dashboards in Customer Success Workspace
  • Auto-Merge for Duplicates
  • Record Cloning

HubSpot Updates in May

June delivered some of the most exciting AI and usability improvements we’ve seen yet. From expanding Customer Agent access to brand-new video marketing tools, these updates showcase how HubSpot is evolving across every hub.

Aired June 12, 2025

  • Customer Agent (now platform-wide)
  • HubSpot Credits
  • Customer Agent Enhancements
  • Deep Research Connector for ChatGPT
  • MCP Server Framework
  • Inline Editing & Index Page Updates
  • Automation Overview Page
  • Enroll-in-Workflow CRM Card
  • Breeze Copilot in Workflows (beta)
  • AI-Powered Video Marketing in Content Hub

HubSpot Updates in April

May brought a mix of powerful AI, automation, and cross-portal management tools. From simplifying multi-brand operations to introducing smarter CRM properties, these updates give teams more efficiency and intelligence across the customer lifecycle.

Aired May 15, 2025

  • Multi-Account Management (Marketing Hub Enterprise)
  • Customer Journey Automation
  • Brand Identity in Content Hub
  • Host HubSpot Content on WordPress Subfolders (beta)
  • Meeting Calendars in CTAs
  • Guided Actions in Sales Hub
  • Customer Agent Actions in Service Hub
  • Custom Channels API
  • Breeze Research Intent
  • Smart Properties

🎥 Watch SmartTake Season 4

Binge-worthy HubSpot insights, with previous months' updates now available to stream on demand.

Register to attend live.

Your Hosts

Paul Schmidt

Paul Schmidt

VP of Marketing & Innovation
SmartBug
Former HubSpotter | Certified HubSpot Trainer

Paul Schmidt brings over a decade of B2B marketing and HubSpot expertise to his role as Vice President of Marketing and Innovation at SmartBug Media. A former HubSpotter and certified HubSpot trainer, Paul has helped more than 200 organizations implement and scale their use of HubSpot across marketing, sales, service, and RevOps.

At SmartBug, he leads the charge on AI-powered growth strategies, new service development, and full-lifecycle marketing programs that unlock the true potential of HubSpot’s connected platform. With deep experience in SEO, lead generation, paid media, CRM strategy, and advanced automation, Paul knows how to turn technical features into business wins.

He’s especially passionate about keeping teams ahead of the curve—and that’s exactly what you can expect each month on SmartTake.

Brian Wettach

Brian Wettach

Strategic Partner Development Manager
HubSpot

As the go-to HubSpot expert who regularly delivers key product updates to SmartBug’s team, Brian Wettach brings insider knowledge and strategic insights through this exclusive event series.

Series Event Calendar

Some of us like to plan ahead—we get it! Go ahead and block the dates now. Once you register, you'll get calendar events sent to your inbox monthly.

Top 5 Updates from October

11.12.25
9:00AM PST

Top 5 Updates from November

12.17.25
9:00AM PST

Top 5 Updates from December

01.14.26
9:00AM PST

Top 5 Updates from January

02.11.26
9:00AM PST

Top 5 Updates from February

03.11.26
9:00AM PST

Top 5 Updates from March

04.15.26
9:00AM PST

Save Your Seat

Fill out the form below to reserve your spot for the SmartTake series.