HubSpot Attribution Assessment

Q: 3. Upgrade to HubSpot Marketing Professional or Enterprise.

Recommended actions: You should have access to HubSpot Marketing Professional or HubSpot Marketing Enterprise. If you choose HubSpot Marketing Professional, you’ll be limited to Contact Attribution with access to the All Interactions attribution model and two attribution objects (Referrer and URL). If you choose HubSpot Marketing Enterprise, you’ll be limited to Contact and Revenue Attribution with access to six attribution models (All Interactions, First Touch, Last Touch, First and Last Touch, Last Interaction, Simple Decay) and three attribution objects (Referrer, URL, and Source).

You’ve got some work to do, but don’t worry we’re here to help

At this stage of the maturity model, it’s common for marketers to just be getting started with tracking online and offline marketing and sales activity. You likely have Google Analytics configured with out-of-the-box reports or maybe you are using HubSpot’s tracking code to capture web performance. You may track the closing of a customer back to your analytics, but any sales touchpoints between there aren’t tracked or consistently tracked.

Score Breakdown

Running: 18+ points

Walking: 10 - 17 points

Crawling: 0 - 9 points

Check your inbox, we’ve sent an email with a downloadable PDF of your results for you to save and read whenever you want 😉

Crawling

Your Score

Download Your Results

1. Copy your HubSpot Tracking Code

Recommended actions:

In your HubSpot account, click the settings icon in the main navigation bar.
Navigate to your Reports and Analytics Tracking settings.
In Marketing Starter accounts and free CRM accounts, navigate to Tracking Code in the left sidebar menu. For all other subscriptions, navigate to Tracking & Analytics > Tracking code in the left sidebar menu.
In the Embed code section, click “Copy” or click “Email to my web developer” to send the tracking code to the team member who will be installing it on your site.

2. Install the HubSpot tracking code on your website and ensure it is only installed once

Recommended actions:

Paste the code before the closing </body> tag in the HTML code for each page of your site.
Verify the installation and troubleshoot the code.
Start tracking data. Although it will vary by the volume of data you see, this typically means you should have at least six months of data tracked.

3. Upgrade to HubSpot Marketing Professional or Enterprise.

Recommended actions:

You should have access to HubSpot Marketing Professional or HubSpot Marketing Enterprise.
If you choose HubSpot Marketing Professional, you’ll be limited to Contact Attribution with access to the All Interactions attribution model and two attribution objects (Referrer and URL).
If you choose HubSpot Marketing Enterprise, you’ll be limited to Contact and Revenue Attribution with access to six attribution models (All Interactions, First Touch, Last Touch, First and Last Touch, Last Interaction, Simple Decay) and three attribution objects (Referrer, URL, and Source).