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December 23, 2014
Do you need to repurpose eBooks into other pieces of content? According to the Content Marketing Institute, 61% of B2B marketers rate webinars as the most effective content marketing tactic. Webinars are found to be the content piece that most efficiently converts leads into customers. Turning your eBook content into a webinar will help you gain sales lead, extend the reach of your content and give you greater authority. Marketo reports, due to the proliferation of mobile devices and tablets, online video is considered the second best influencer when making key decisions.
Now that you understand the importance of repurposing your content, here are the next steps you should take in transforming your eBook content.
PREPARE: First you must decide on your webinar agenda. You may want to begin by breaking down eBook topics and determining the amount of time you will spend on each. Try to keep it short and sweet. Most people are willing to listen for an hour - make their time count! According to Hubspot, you should be spending roughly 15-30 hours of work preparing for your webinar, minimum, to ensure you are prepared for success.
PRESENT: Many industry professionals use services such as Citrix’s GoToWebinar - an easy-to-use tool that helps you create, promote and host online events. Most webinars are best accompanied by a slideshow or video presentation. Webinar slides are a great way to add to your SEO strategy. Always use optimized keywords in slides titles, tags and description in the meta data fields.
PROMOTE: Get the word out there and make sure your target audience is listening! Use methods such as tweeting, LinkedIn posts, email newsletters, CTA’s and more to build awareness. You can also promote your webinar on your website and through the blog. Make sure to find out where your target audience is hanging out - find relevant blogs and forums you can get them talking about the event.
PRACTICE: Grab a friend and schedule a practice session for the two of you. Make sure you are able to see what’s on their screen so you understand what things look like on the other end.You should always have a backup plan in case of technical difficulties. On the day of the event, be early! Take the time to introduce yourself and welcome viewers as they come on the webinar to personalize your presentation.
Do you have any tips to add to our list? Let us know!
About the author
Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.
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