By Sarah Hecker

I know what you’re probably thinking: “Not another blog post about blogs!” But if you’re anything like me, then you’re always looking for something new to read. It can be hard to filter through all of the great content on the web, so more often than not I turn to my peers for suggestions. Goodreads, Amazon reviews, Reddit—these are all tools I use to crowdsource what is the best content, as voted on by my peers. For this article, I thought I’d share some of my personal favorites in case someone like you is looking for something new to read.

I’ve compiled eight of my favorite marketing blogs and added a few of my favorite articles from each. Hopefully, this will give you some new content to read, inspire a creative idea, or encourage you to try something new.

 

1. AdWeek’s Brand Marketing Blog

AdWeek is a long-running publication covering creative agencies, branded campaigns, and digital trends. While it typically focuses on Fortune 500 companies and AAAA advertising firms, this blog can be a valuable resource for keeping up with the industry’s leading brands and campaigns. This blog can also provide pulse checks on trends and positioning, giving you ideas for your own marketing and warnings of what to stay away from.

My Top 3 Articles

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2. The Sprout Social Blog

Sprout Social is a software company that focuses on social media management and analytics. As such, they have become one of my favorite thought leaders in the social media space. They regularly share insights based on their own research and experiences, and they work with everyone from SMBs to enterprise-level clients, so their advice covers a wide variety of practice areas and topics.

My Top 3 Articles

 

3. HubSpot’s Agency Post

It’s hard to talk about marketing without talking about HubSpot, and for good reason—they routinely cover some of the best topics in the industry and are trendsetters for inbound marketing and growth strategies. The agency blog is my personal favorite because I work at an agency, but this subset regularly shares content that is relevant to marketers from all backgrounds.

My Top 3 Articles

 

4. The Buzzsumo Blog

The title of Buzzsumo’s blog is “Data Driven Marketing Insights” and that’s one of the reasons I enjoy reading their content so much. While they don’t pump out as many articles as other publications, each piece of content is thoroughly researched and brings unique insights to the table. Since their platform analyzes a lot of content data, it’s a valuable resource for the Buzzsumo team and content marketers alike.

My Top 3 Articles

 

5. The Moz Blog

Everyone reading this has probably already heard of Moz, but if you’re not regularly reading their blog, I suggest you start. SEO is one of the more transient marketing practices, and best practices are always changing. There are also multiple subsets of SEO, such as local and technical, and they operate by different rules than the usual keyword + blog formula you see in content marketing. Reading their blog is an invaluable resource to keeping up with these trends and changes.  

My Top 3 Articles

 

6. Copyhacker’s Copywriting Blog

Writing isn’t a skill that you can learn once and be done with. Great writers are constantly practicing and perfecting their craft to become better at what they do. Because of how much writing marketers do on a daily basis, I always advocate for reading more writing advice and trying to keep your skills sharp. The Copyhacker’s blog is a great resource to get ideas for your own writing and marketing efforts.

My Top 3 Articles

 

7. The Kissmetrics Blog

The Kissmetrics Blog is another source of original research and data for marketers to draw from. Most of their content focuses on analytics and growth, so it is particularly valuable when you're trying to discover new approaches or improve results. It’s also worth mentioning that Kissmetrics has a robust webinar library, so if you’re a visual learner, be sure to check out their video content.

My Top 3 Articles

 

8. The Databox Blog

Last but not least, we have the Databox Blog. Databox is a business analytics platform, so naturally much of their content reflects that. They offer actionable insights and research that give you a better idea of what other marketers are doing—and why it works. They often interview and survey other marketers to get a feel for the industry and related trends. This is my favorite go-to blog when I feel like I’ve hit a brick wall or need to work my way out of rut.

My Top 3 Articles

 

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Sarah Hecker

About the author

Sarah Hecker is a Marketing Consultant here at SmartBug Media. She has a passion for all things digital which catapulted her into the marketing world post-college. After being introduced to HubSpot during her first full-time job, she fell in love with inbound marketing. Read more articles by Sarah Hecker.