Klaviyo Product Update Roundup - March 2023

Klaviyo Update Details

Klaviyo has completely rethought the existing “Advanced Reports” tab to provide you with dynamic reporting and guidance to indicate where your customers may be experiencing a dip in deliverability.

With Klaviyo’s improved reporting and insights, our clients can now easily identify and address any issues that may be affecting their deliverability rates. From the Health section that highlights key metrics to the Performance reports that offer detailed breakdowns of engagement, this update provides valuable data that can improve campaign performance. Plus, the specialized Insights cards offer actionable steps to heal issues quickly. Nice!

Check out the improved inbox provider data update for even more insights into deliverability issues.

Klaviyo Update Details

Klaviyo redesigned the homepage dashboard to see your account's core information easily. View important alerts, how much revenue Klaviyo activities drive, revenue breakdowns by channel, and more.

Being able to quickly and easily view core information, such as revenue breakdowns by channel and important alerts, is a game-changer for businesses looking to optimize their digital marketing efforts. With this new feature, our clients can now make more informed decisions on how to drive revenue through targeted campaigns in Klaviyo.

Klaviyo Update Details

Give shoppers an easy way to sign up for texts by using the new feature from Klaviyo, which allows sharing of a subscribe link via social media or email to enroll customers in SMS easily.

With Klaviyo's new SMS subscribe links feature, we see a tremendous opportunity for our clients to grow their SMS subscriber list beyond just their website. By sharing subscribe links on social media, through email campaigns, and even in physical retail stores, brands can offer customers more touchpoints to opt-in for text marketing. Which has huge potential to increase marketing list sizes quickly and easily with engaged customers.

Klaviyo Update Details

The redesigned channel status box makes it easier to see who is able to receive marketing messages on each channel. 

With the new color coding system and expanded views, it is easier than ever to understand who has given consent to receive marketing messages, who has not, and who has unsubscribed. This update allows us to update profiles' ability to receive marketing messages, on the fly, without leaving the profile's page. We are confident that we can ensure our clients' compliance, minimize the risk of penalties, and deliver effective and targeted marketing messages to the right people, by using this new feature from Klaviyo.