By Hannah Shain

We’re excited to announce this week that we’re taking our proven methodology for inbound marketing—Intelligent Inbound®—and applying it to our e-commerce marketing services, starting with email marketing and SMS. 

On the heels of our acquisition of Worth eCommerce, this is a natural evolution of the SmartBug® marketing services as we continue to go upmarket and work with the sophisticated e-commerce business. 

“The e-commerce market presents a massive opportunity for accelerated growth, and we are excited to add significant expertise in B2C markets along with a wealth of knowledge in email marketing and SMS services by leveraging a seasoned team of e-commerce strategists, designers, and writers,” says SmartBug CEO Jen Spencer.

This move into the e-commerce space now allows us to support an entirely new market of clients who sell directly to consumers on popular e-commerce platforms such as Shopify, BigCommerce, WooCommerce, Amazon and Magento

Some of the new industries we’re working with in the e-comm space include:

  • Food and beverage
  • Nutrition
  • Sports retail 
  • Health and beauty
  • Cannabis (CBD)
  • Fashion and jewelry 
  • Apparel
  • Infant and toddler goods
  • Home goods
  • Personalized gifts and more

Throughout the pandemic, many retail businesses have either shut down their brick-and-mortar operations or transitioned to a more e-commerce-focused growth strategy to scale amid a challenging and unpredictable economic climate. 

Additionally, competition in the e-comm space has skyrocketed, leading to a massive decline in the ROI on ad spend. This has pushed brands to focus on building trust through customer lifetime value and brand loyalty. In growing with our clients, we have learned that e-commerce businesses must be transparent, authentic, and deeply connected to their customer customers. This is how both email marketing and SMS helped e-comm business scale their customer relationships and revenue as their brand grows with very minimal added cost.

The SmartBug team of e-commerce strategists have years of experience designing, building, and optimizing the strategy for e-commerce marketing, leading to this natural evolution into offering “Intelligent Inbound for e-commerce” built around our client’s B2C business to fuel their growth engines and produce the best outcomes.

As we continue to grow in the B2C space, we’re looking forward to expanding our e-comm services and will soon be specializing in paid advertising, business analytics, public relations, and technology integrations on the Klaviyo platform. 

Learn more about our recent announcement and our e-commerce marketing services

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Hannah Shain

About the author

Hannah Shain is Smartbug's Vice President, Marketing. She leads demand generation, brand, marketing technology and more, and she is an energetic, ambitious, witty, and data-driven leader with over 14 years of hands-on marketing experience. Hannah brings a unique balance of seeing the bigger picture - assisting with market strategy and the launch of new lines of business - while also rolling up her sleeves to build from the ground up. She thrives in a fast-paced, collaborative environment, where she can lead a team, set goals and hunker down and get to work generating results. She leads all marketing initiatives that drive pipeline, increase lead velocity, and build a lovable brand. Read more articles by Hannah Shain.

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