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HubSpot Product Update Roundup—November 2023

December 12, 2023


By Kody Van Sistine

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

 

 

November 2023

New Social Publishing Mentions & Tags

*Available to Marketing Hub Pro+ customers
Learn More >

 

HubSpot Update Details

When scheduling social content in HubSpot you can now tag Instagram profiles in photos and IG Reels, as well as mentioning personal LinkedIn profiles.

SmartBug's Impact

Great news for all Smartbug's Marketing Hub Pro+ customers! HubSpot has rolled out two new features for social publishing. First, you can now tag Instagram profiles in photos and reels to enhance engagement and visibility. Secondly, there's the ability to mention LinkedIn personal pages, which can make your posts more interactive and draw attention from the right individuals.

 

See how we support Marketing Hub >

November 2023

AI Assistant: AI Blog Post Generator

*available to all hubs and tiers.
Learn More >

HubSpot Update Details

“A new AI blog post generator tool designed to bust blank page syndrome, get rid of SEO scaries, and help you get started with blogging. With this tool, you'll be able to plan and draft full high-quality, SEO-optimized blog posts that resonate with your target audience.”

SmartBug's Impact

HubSpot's fresh feature, the AI Blog Post Generator, is here to revolutionize the way we approach content creation. Ever found yourself staring at a blank page, unsure of where to start? This tool is designed to bust that block, and erase the fear of SEO. Now, SmartBug and our clients can effortlessly draft blog posts that are not only high-quality but also SEO-optimized. These posts will truly resonate with your audience, creating meaningful connections. It's about making your content work smarter, not harder. So, let's say goodbye to writer's block and hello to efficient, effective blogging!

See how we support CMS Hub >

November 2023

Conditional Property Options

*available to Hub Pro+ customers
Learn More >

 

HubSpot Update Details

Conditional logic can be set up for properties, ensuring that only relevant options are displayed based on the value of another property. This feature is exclusively available for enumeration property types, including dropdown select, multiple checkboxes, single checkbox, and radio select properties.

SmartBug's Impact

HubSpot's update introduces conditional logic for properties, streamlining data collection. It improves insights, user experience, and data consistency. For example, with 'Department' and 'Role' properties, only relevant options appear. This saves time, enhances data quality, and enables better decision-making.

See how we support HubSpot >

November 2023

Webhook Triggers in Workflows

*available to Hub Pro+ customers 
Learn More >

HubSpot Update Details

Configure workflow enrollment triggers to automatically enroll records in a workflow based on specific criteria or event completion. The available enrollment triggers vary depending on the type of workflow employed.

SmartBug's Impact

HubSpot's latest update allows for automatic enrollment in workflows based on specific criteria or events, improving automation and efficiency. This integration with third-party apps and systems streamlines marketing and sales processes, making them smoother and more efficient. A win for SmartBug and our clients!

See how we support Operations Hub >

See HubSpot's breakdown of these updates here >

Take advantage of SmartBug services for streamlined implementation of HubSpot and leverage these new updates effortlessly. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today!

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Topics: HubSpot, HubSpot Product Update