By Christopher Hutchens

This week in inbound marketing, we'll review what CMOs need to know about video marketing in 2018, how to create memorable brand experiences, plus we'll look at how companies can reply to customer complaints on social media.

1) New & Noteworthy

Everything a CMO Needs to Know About Video Marketing in 2018

You’re looking to get started with video marketing—but which format should you choose? Live, recorded, 360-degree, virtual reality, or augmented reality? Video is undoubtedly one of the most popular marketing mediums right now, but not everyone has the resources available to shoot, produce, and edit high-quality video. What can smaller companies and organizations do? This article looks at everything a CMO needs to know about video marketing in 2018.

 

Facebook to Test Downvoting

Have you ever wanted to give something a thumbs down on Facebook? If your answer is yes, you might be interested to know that Facebook is set to start testing a downvote option, allowing pages to understand what content is most meaningful to fans. The downvote test will only extend to about 5 percent of Facebook users, but it could help pages generate more organic reach by knowing which posts fans want to see less of. Read the full article about Facebook’s downvote test here.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

Creating Memorable Experiences: The Psychology of Brand Engagement

In order for brands to create memorable experiences, they must tap into some basic psychological principles. With so many brands and products to choose from these days, companies need to nurture contacts and create experiences that keep customers coming back. In this article, we discuss how you can incorporate some basic psychology into your marketing to create memorable experiences for your customers.

 

4 Upcoming Marketing Conferences That Aren’t Vendor Commercials

The internet has changed the way we learn. Platforms like YouTube enable people to learn to code, design, edit video, and develop many other skills on their own. While self learning is important, it’s important to step outside our comfort zones (and offices) every once in a while and get involved in things that could lead to newfound growth and inspiration. Here are four upcoming marketing conferences that could inspire you and your team in 2018.

 

3) Marketing Reports, Updates, and Trends

How to Respond When Customers Get Sour on Social Media

Have you ever gotten frustrated with a company and taken to Twitter to air your concerns? Social media has completely changed the way companies and consumers interact. Today, customer service involves communicating through social platforms. You’d never ignore a customer standing at the customer service counter in a department store, so you can’t let this happen on social platforms either. In this article, we look at how you should respond to customer complaints on social media.

 

2018 Mobile Marketing Predictions

99.6 percent of all new smartphones shipped in the world run on Android or iOS, and smartphone penetration among U.S. millennials is 93.1 percent. These eye-popping stats show us that mobile internet use is not going anywhere. As marketers, how can we stay ahead of the curve and use this shift in technology to our advantage? This post shares mobile marketing predictions from 18 industry veterans.

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.

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