Making the Case for Case Studies
The New Frontier: Paid vs. Earned Media
Using PR to Tell a Story? Show it.
Building a Well-Rounded Media Plan: Three Ways to Combine Local and National PR Strategies
9 Things That Must Be in Your Electronic Press Kit
My Inbound Marketing Strategy Is Rocking It!
Why Do I Need PR?
Five (False) Beliefs that Will Derail Any PR Strategy
5 Mistakes to Avoid When Starting a PR Program
The Who, How and What of the Analyst Briefing
3 Things to Consider When Sending a Release to the Media
Myth: PR Campaigns Can’t Be Measured
PR Goal Setting 101: How to Ensure High-Growth PR Campaigns
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Jeff Kell, Sigma, Head of UX/UI Design