Are you considering HubSpot? Well, if you’re frequent visitor to the SmartBug blog then you already know that we love all things HubSpot. It’s the tool that we leverage to build and execute inbound marketing strategies for our clients.
It Makes Sense for Your Team
The first thing to consider before buying HubSpot is whether or not it makes sense for your team and your business’s challenges. Does your company lack a steady flow of engaged visitors? Are you still purchasing lists to try and attract leads? Companies are shifting from a traditional outbound sales approach because inbound marketing delivers 54 percent more leads to the funnel. If that’s one of your goals as an organization, HubSpot is a great tool to help you get started.
First, you should assess your team. Will you have a dedicated resource to maintain and manage the tool and your inbound marketing strategy? In order to get the most from your investment, you’ll want someone who is responsible for all of the campaigns that are deployed, which means they should be able to build landing pages, workflows, emails, and of course, monitor the success of your campaigns. Although, HubSpot provides automation features, you’ll still want to ensure you have the internal capacity and a dedicated resource to accomplish these things. If you don’t, then you probably want to invest in an agency to help manage HubSpot (wink) or might not want to invest in the tool.
It’s an All-in-One Marketing Platform
It’s a common for marketers to be forced to execute campaigns using several different platforms. This makes it difficult to build a holistic marketing strategy, because they can’t track the entire buyer’s journey and the success of their campaigns using five different tools. Luckily, HubSpot is such a powerful tool that it allows you to monitor contacts, nurture leads, and oversee overall marketing performance all in one place.
HubSpot is truly a hub for email marketing, SEO, landing page development, content marketing, database management, CRM, and marketing automation—just to name a few. If you’re looking to consolidate your activities to one platform and cut down the costs of using several vendors, HubSpot is right for you. Bonus: HubSpot has tons of integrations that will help you seamlessly connect any given system with the platform.
Will Act as Your Contact Database Management Platform
Are you struggling with a messy database that has no connection to your current sales and marketing strategy? One of the best things about HubSpot is that it enables you to engage and nurture a contact list using the buyer’s journey.
As a marketer, you want to make sure that your contact list is receiving information that they actually want to engage and read. Segmenting your contact list will help you break down your contacts and make your marketing initiatives more effective. Segmenting your list based on where contacts are in the sales funnel will also help you save time on contacts who aren’t interested in certain content. Overall, HubSpot will provide better insight into the contacts that you’re trying to convert into loyal customers.
Track the Whole Buyer’s Journey with Clear ROI
HubSpot has great reporting features that give better insight into your campaigns. It’s no longer impossible for marketers to measure ROI of an entire inbound strategy. HubSpot allows you to measure every aspect. It provides a clear breakdown into email, landing page, blogging, social, and CTA performance to name a few. HubSpot’s Reports Dashboard provides overall performance data such as visits, contacts, and customers.
HubSpot also has a great reporting add-on that gives you even more flexibility for building custom reports to meet the needs of your business. If you’re a marketer that is looking to receive credit for all of the hard work that you put into your daily activities, HubSpot provides a unified view of all of your marketing and sales data.
Long-Term Scalable Solution
We can’t cover all of the reasons you should consider HubSpot in one blog post, but if you’re looking for a long-term scalable sales and marketing solution to grow with, HubSpot is a great option. HubSpot provides great support with a customer service system that guarantees an answer within 24 hours. It is also continually working on improving its services and often releasing timesaving features to make our jobs more efficient. No wonder HubSpot continues to experience growth year over year.
Ready to get started? Speak with one of our marketing experts today to learn how HubSpot can help advance your inbound strategy.