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May 14, 2012
By Ryan Malone
The copy on your landing page can seal the deal or send your website’s visitors elsewhere. Since you only have a couple of seconds to capture the interest of a visitor, according to a recent Silverpop survey, the words that you use on your site are essential to holding a visitor’s interest so they feel ready to move on to the next step. Your copy should help build affinity, establish trust and be optimized for the Web. Landing page best practices dictate that the most compelling copy provides visitors with a clear path to follow so they can easily complete the desired transaction.
Examples of action-oriented phrases that describe benefits:
If your copy fails to quickly capture the attention of your target customer, you risk wasting your marketing investment. By following landing page best practices and performing A/B tests, you’ll increase your conversion rates and ROI, and create a page that continually performs well.
About the author
Ryan Malone is the founder and Chairman of the Board of SmartBug Media and is a veteran of Deloitte & Touche, Seagate and several venture-backed technology companies. When he's not leading SmartBug and helping clients build high-octane marketing organizations, he's loving his wife and daughters and unsuccessfully learning the guitar. Go Terps! Read more articles by Ryan Malone.