By Carly Ries
TED Talks have taken the world by storm with their motivational and inspiring speeches from some of today's top influencers. While the topics span across a wide range of categories, there are many-marketing focused presentations that inbound marketers should be paying attention to. Below are 8 of the best.
How to Get Your Ideas to Spread - Seth Godin
If you're a marketer in the 21st century, chances are you've heard the name Seth Godin. In this video, Seth explains why traditional marketing methods are losing their appeal and why niche marketing is the future. Listen up, this guy knows his stuff!
The Tribes We Lead - Seth Godin
The marketing world today is noisy. With millions of blogs and people trying to grab your audience's attention, it can be difficult for marketers to stand out from the competition. In this Ted Talk, Seth Godin explains his theory that the internet has ended mass marketing as we know it, and because of this, a human social until has been given life again: tribes (giving regular people a voice and the power for them to make a change).
Choice, Happiness, and Spaghetti Sauce - Malcom Gladwell
In this talk, Malcom Gladwell, the author best-known for The Tipping Point and Blink, discusses how consumer opinions can be leveraged to highlight the importance of choice, as seen with the Prego example he gives (yep, there is an actual spaghetti sauce connection in this presentation).
How to Make Choosing Easier - Sheena Iyengar
The number of choices a person faces on a daily basis can be overwhelming. Sometimes it's easier if somebody just tells you what to do rather than make a decision on your own. But that shouldn't be the case. In this Talk, Sheena Iyengar discusses the consequences of offering people too many choices and discusses a handful of techniques that can help you become more niche, narrow your focus, and present your options in a digestible manner, making the selection process less stressful for your audience.
What Consumers Really Want - Joseph Pine
In this Talk, Joseph Pine discusses the concept of the "experience economy" and the value of authenticity for today's marketers. Bonus: He even tells you how your company can become authentic. Bring your notepad!
The Clues to a Great Story - Andrew Stanton
Goognight Moon. Three Little Pigs. Mother Goose.
From the time we enter this world we are drawn to storytelling and using it as a marketing technique is the key to success. If you want to learn a lot and get a good laugh, watch this Ted Talk where Andrew Stanton shares some amazing storytelling tips that will be sure to get your creative juices flowing.
Why Videos Go Viral - Kevin Allocca
Who didn't love Jimmy Kimmel's "I Ate My Kids Halloween Candy" video? It's a classic! But what made that go viral when other similar videos don't? In this Talk, Kevin Alloca discusses what all viral videos have in common. If you want to be the next YouTube sensation, this video is for you.
The Fringe Benefits of Failure - J.K. Rowling
When it comes to marketing, failure isn't necessarily a bad thing. When A/B testing, you will always have a component that is less successful than the other. All failures can turn into learnings that can help your marketing efforts moving forward. In this Talk, J.K. Rowling, author of the Harry Potter series, helps to show the positive side of failure and how you can grow from it.