By Paul Schmidt
1. Benchmark Website Metrics:
Here are a couple of benchmarks that I would recommend:
- Measure the number of indexed pages in Google Search Console (aka Google Webmaster Tools) so that you know how many pages are indexed before and after the migration.
- Measure your traffic and leads by channel from Google Analytics or Hubspot's Page Performance Report.
- Export a complete list of all of your crawled pages before/after the migration so you can check on proper redirects and other indexation issues.
2. Import WordPress Blog Articles Before DNS Changes
3. Tracking Codes/Scripts:
4. Use the On-page SEO tool in HubSpot
5. Set Up Calls to Actions:
6. Expectations of CMSs:
7. RSS Emails for Blog Subscriptions:
Here are the three steps to set this up in HubSpot:
- Configure subscription notification settings within your contacts' contact properties.
- Configure your subscription options within the blogs settings.
- Customize and publish the RSS emails in HubSpot.
8. Webmaster Tools:
- # of indexed page
- # of page errors e.g. 404s
- # of impressions and clicks your website is getting on Google
About the author
Paul Schmidt is a director of client services at SmartBug Media. He works with clients on SEO, analytics, lead generation, sales enablement, customer success and inbound marketing strategy. He previously worked at HubSpot, helping develop inbound strategies for over 200 clients. His past clients include: Travelers Insurance, Unilever, and the SABIAN Cymbal Company. Paul studied percussion in Las Vegas and got his MBA in marketing in Boston Read more articles by Paul Schmidt.