By Carly Ries
The 2015 planning season is upon us. Like many marketers out there, you’re probably trying to figure out how to allocate your marketing budget for the upcoming year. Let’s face it, you wouldn’t be reading this blog post if you didn’t have some sort of interest in inbound marketing, so whether you just want to learn more about the industry or convince your boss to allocate additional funds to inbound next year, below are 43 marketing statistics that will blow your mind about inbound marketing.
Why You Should Get on the Inbound Marketing Train
I can talk to you all day long about how great inbound marketing is for your company (trust me, I get excited and could really go all day), but let’s leave it to the facts below to speak for themselves:
Why Blogging Should be a Key Focus in your Marketing Efforts
No, blogging isn’t just for mommies and foodies. In fact, blogging can be one of the greatest assets to your marketing efforts. Here are many reasons why:
Why it’s Important to Convert Site Visitors into Leads...And Then Some
If you talk to an inbound marketer, chances are the importance of landing pages and gating your content will come up near the beginning of the conversation. Why? It’s an easy way to gain more leads while establishing authority in your field. You benefit because you’ll obtain a visitor’s contact information and they benefit from reading your amazing content. It’s a win-win situation. Once you get those leads, make sure you take good care of them so that you can eventually turn them into customers. Here are a few stats that demonstrate why lead conversion and lead nurturing are important:
Why You Should Care about SEO
Sick of inbound marketers obsessing over keyword research and SEO best practices? Trust us, there is a method to our madness, and here’s why:
Time to Get Social
A while back I heard a person say social media is dead...but nothing could be further from the truth. Sure, it’s harder to get people to view your content on Facebook organically now, but there are SO many other things you can be doing on social that will help your business. Let’s take a look some of the stats:
The Importance of Email
The number of email addresses continues to grow substantially year over year. You need to make sure you are hitting the inboxes of your buyer personas and delivering the content they want so that you stand apart from all the other emails that fill their inboxes daily. Below are some startling facts that show just how huge email is and why you need to take advantage of it.
Mind blown? These numbers just skim the surface of how impactful inbound marketing can be. What other statistics would you add to this list?