June 8, 2017
Topics: Inbound Marketing, Lead Nurturing
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June 8, 2017
By Paul Schmidt
Contextual marketing has increased marketers' abilities to create unique experiences on their website for each user. When a visitor converts on the webpage, personalization can catalyze further action. Below, we discuss three contextual lead nurturing examples that drive users more quickly along the buyer's journey.
Providing users with helpful, relevant information after they leave your website is another method to incorporate into your contextual marketing strategy. Retargeting is useful for nurturing leads in your database to guide them further down the buyer’s journey. Here are two contextual marketing tools that can be helpful for lead nurturing.
Whether you are using predictive or traditional lead scoring, you can customize the content on your website based on the quality of the lead. For prospects with an above-average lead score, promote bottom-of-the-funnel offers to get them to opt into a free consultation or assessment.
Email is one of the most powerful ways to nurture your leads. We all get so much email every day, so it’s important you nail your messaging, content, and timing. Here are three contextual marketing examples you can use for your email marketing:
About the author
Paul Schmidt is a director of client services at SmartBug Media. He works with clients on SEO, analytics, lead generation, sales enablement, customer success and inbound marketing strategy. He previously worked at HubSpot, helping develop inbound strategies for over 200 clients. His past clients include: Travelers Insurance, Unilever, and the SABIAN Cymbal Company. Paul studied percussion in Las Vegas and got his MBA in marketing in Boston Read more articles by Paul Schmidt.