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Supercharge Your Pipeline

Video Marketing

Captivate and engage your target audience.

Capture customers' and prospects' attention at the right stage of the buyer’s journey. Whether you’re looking to strengthen customer loyalty, build a bigger pipeline, or drive more sales, we’ll help you develop a successful video marketing strategy.
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Defining the Goal

Video can and should be part of your game plan for all stages of the buyer’s journey. Want a video to focus on brand awareness and attract new customers? Convert more leads? Educate your current customers? We do it all.

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Discovery Call

Video creation begins with getting a clear look at your company’s background and business goals and determining the voice, tone, and visual style your brand requires.
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Storyboard

Along with a concept statement and a script, a storyboard defines a video's goals and aligns expectations by giving you a visual tour of your future video.

Choose Your Method

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Your budget, buyer personas, and goals all play a role in crafting the most effective and impactful video possible.

  • Quality Production
    We’ll recruit the talent, supply the creative, and direct your live-action videos.
  • Illustration
    Stretch your budget further by producing a completely custom and engaging animated short.
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Post and Promote

Once your shiny, new video is ready for prime time, we’ll help determine the best platforms for sharing to maximize your reach to the right audience based on your buyer personas, data, and trends.

vidyard implementation certified
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  • Video Hosting
    Vidyard, Wistia, Vimeo, and YouTube each offers its own set of benefits, and we’ll help determine which makes the most sense. 

  • Promotion
    We’ll maximize your reach on the most popular platforms for video engagement, such as Instagram and Facebook.

Meet Our Technology Partners

What Our Clients Say

Luke Doiron

Since adding SmartBug to our team we've seen a 250% increase month-over-month in our leads and website visits.

Luke Doiron
Conversant Bio, Chief Commercial Officer

Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.

Chris Harper
The Arbor Company, VP Communications

SmartBug has been a crucial agency partner for us over the past seven years. We have a lean team internally, so SmartBug functions like extended team members. They handle all of our digital marketing, content marketing and websites. They are a pleasure to work, quick, responsive and flawless at project management. They have particular expertise in inbound content marketing, HubSpot and paid digital advertising. I highly recommend SmartBug!

Suzanne
VP of Marketing

Our Latest Insights

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Video Marketing

5 Ways Video Content Can Help Your Website's SEO

Whether you’re looking to drive awareness, nurture, or convert, video can increase SEO and become an effective part of your inbound marketing strategy.

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Video Marketing

Pushing Past the Fear of Using Video in Your Sales Cycle

Learn the ins and outs of a video strategy for sales communications, and lose the fear of putting yourself in front of a camera.

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Video Marketing

Top Contextual Advertising Platforms

Thinking about using contextual advertising in your digital marketing strategy? Here are the top contextual advertising platforms.

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