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Join us as we chat with marketing, sales, and RevOps leaders shaping the future of digital transformation. From HubSpot hacks to AI strategy, SmartBug on Tap brings you the people, platforms, and playbooks driving real growth today.
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10 Tips for Using Pinterest to Grow Traffic and Leads
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Getting Started with TikTok for B2B Marketers
On the season finale of SmartBug on Tap, Hannah Shain shares some useful tips on how to get started with TikTok as a B2B marketer.
What’s Your Definition of an SQL?
The Weekly Marketing Dashboard
Sales Enablement Quick Win
How ABM Campaigns can Fail When You're Not Using Intent Data
Recruitment During The Great Resignation
Chatbots and Live Chat
ABM vs. Content Marketing
QR Codes in B2B Marketing
Marketing Attribution
Buyer Personas: The 5 to 9 Persona
How to Run an ABM Event Model That Drives Real Revenue Results
How to Use Incentives Throughout Your Buyer's Journey
Why You Should Rethink Your Lead Nurture Strategy
How to Make Video Marketing Work for Your SEO Strategy Part 2
How to Make Video Marketing Work for Your SEO Strategy Part 1
How to Prioritize Content Reoptimization
How to Make Sure Your Sales Team Hit Their Goals
Gated vs. Ungated Content: How to Choose the Right Content Type
How to Turn Your Email Newsletter into a Lead-Generation Machine
Top SEO Trends That Marketers Should Focus on This Year
Marketo Customer Success Story with Longview
Customer Success Story with 1st United Credit Union
Customer Success Story with Clevens Face and Body Specialists
Customer Success Story with Southern Nazarene University
What We Learned from Our 2021 Study on RevOps & Inbound Marketing
3 Key Differences Between Sales Operations and Revenue Operations
5 Things to Know Before Migrating from HubSpot into Marketo
10 Steps to a Successful CRM Migration
The Biggest Problems Solved by Marketo’s Q1 Releases
4 Ways to Drive Operational Efficiency with Revenue Operations
Blending Marketing and Technology: The New Approach to Revenue Operations
How to Build the Right Tech Stack to Support Your Revenue Operations Goals
How to Integrate and Align Data to Maximize Revenue and Growth in Your Organization
3 Strategies to Maintain Consistent Revenue Growth in Your Business
How Content Marketing Fits into a Sales Enablement Strategy
5 Ways Sales Enablement Encourages Marketing and Sales Alignment
3 Ways a Sales Team Survey Can Help Boost Your Content’s Success
How B2B Marketing And Sales Teams Can Navigate in Uncertain Times
How to Set Sales and Marketing Goals
Tips For Empowering Sales Development Reps In The Digital Age
How to Use Sales Battlecards to Close Deals
Four Effective Sales Enablement Strategies to Help Reps Meet Quotas
Three Tips For Marketers To Help Sales Close More Deals
How to Incorporate Your ABM Strategy into Your Virtual Events
Six Ways to Turn Your Blog into a Lead Generation Engine
Five Steps to Plan a Successful Tech Stack Integration Project
How to Run a Fully Remote Quarterly Planning Session
How to Successfully Measure Sales and Marketing Attribution in HubSpot
What’s New with HubSpot’s Service Hub
Popular HubSpot Integrations for Advanced Users
How Your Business Can Leverage CMS Hub
The Best Marketo Add-Ons for SMB
3 Tips for Properly Analyzing HubSpot’s Multi-Touch Attribution Reporting
Understanding the New Contextual Marketing Features in HubSpot
Your Complete Marketo Migration Checklist
Why SmartBug Media Decided to Become HubSpot Advanced CMS Certified
4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS
How to Build Your Sales Enablement Strategy in Three Easy Steps
How Senior Living Teams Can Use Video to Reach Consumers
Why We Gate Content (And When We Shouldn't)
Mergers, Acquisitons, and SEO—Oh My!
SmartBug on Tap Season Finale
5 SaaS Marketing Strategies to Implement in the Face of COVID-19
4 Tips for Staying Productive While Working Remotely
The Key to Being Recession-Proof: Never Stop Marketing or Advertising
Free and Discounted Tools to Support Intelligent Inbound During COVID-19
6 Ways Marketing Can Help Sales Succeed with Sales Enablement
Five Benefits of Google Tag Manager
Video Marketing Best Practices
What Is Negative SEO?
5 Video Marketing Best Practices
How Chatbots Can Help Support Your Customer in a Time of Crisis
How to Write Content to Outrank Your Competition on Google
Content Ideas For Every Stage of the Marketing Funnel
Do Pop-up Ads Actually Work?
What Is Geofencing? Everything You Need to Know About Location-Based Marketing
3 Ways to Use Video in the Sales Process
Essential Elements of a Great Case Study
5 Reasons Why Remote Workers Are More Productive
Facebook Ads vs. Boosting Posts: Which is Right for Your Business?
5 B2B Lead Gen Tips to Meet Your Goals This Quarter
How to Optimize Blog Posts
How to Get the Most Out of ABM—Without Ditching Inbound
4 Ways to Nurture MQLs into SQLs
How to Present Your Marketing Reports to Your CEO
How to Optimize a Website for Local SEO
How to Market Your Public-Facing Webinars in 12 Easy Steps
The Role Marketers Play in Sales Pipeline Ownership
3 Need-To-Knows on Implementing Email Marketing Automation
4 Tips for Ensuring Your SDRs Have Everything They Need to Succeed
4 Tips for Implementing a Contextual Marketing Strategy on Your Website
The 15 Questions You Should Be Asking When You Interview Customers for a Case Study
Designing Your Website with a Mobile Experience in Mind
How to Analyze the Success of Your Website
The Basics of a Paid Media Strategy
Get S.M.A.R.T. with Your Web Design Project
Using Pop-Ups to Enhance Inbound Experience
3 Steps to Achieving Frictionless Selling in Your Organization
Countdown to INBOUND: How You Can Get a Year’s Worth of Marketing Education in Just 3 Days
Countdown to INBOUND 2019: Why We Want to Know More About the Customer Revolution
You Don't Want to Miss This Session at INBOUND 2019
We’re Headed to Boston for INBOUND 2019. Are You?
The Importance of Internal Marketing
How Marketers Should Prepare Their Sales Teams for a Campaign Launch
Pitching Contributed Content
Advanced Persona Development — How to Use Customer, Negative, and Micro Personas
8 Steps to Executing a Great Lead Nurture Campaign
How to Use a Content Strategy to Grow Your Organic Search
The 4 Post Website Launch Mistakes You Might Be Making
6 Tips for Overcoming Writer’s Block
Why Infographics Are Still a Powerful Content Marketing Tool in 2019
3 Ways Marketing Teams Can Help Shorten Sales Cycles
Being Intentional About Your Marketing Efforts
Why Channel Partner Leads Cost Less and Close Faster
The Best Content for Each Stage of the Buyer’s Journey — And How to Deliver It
4 Tips to Mastering SEO Basics
Using PR to Boost the Success of Your Content Marketing Program
How to Improve a Lackluster E-book Campaign
Why Sales Enablement Matters to Marketers
Using Digital Strategies to Boost Your Trade Show Marketing Efforts
How Sales Teams Should Be Using Buyer Persona Research to Help Them Close More Deals
Going All-In With Reliable Data
Unlocking the Marketing Power of Sales Call Recording
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About SmartBug on Tap
SmartBug on Tap is your go-to podcast for smart conversations with growth-minded marketing, sales, and customer success leaders. Hosted by experts at SmartBug Media, each episode dives into practical strategies, emerging tech, and real-world success stories from top-performing teams.
Whether you're scaling your startup, optimizing enterprise operations, or bridging the gap between marketing and revenue, you'll find value here.
Paul Schmidt
VP, Marketing & Innovation
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Paul Schmidt
VP, Marketing & Innovation
View Bio
Paul Schmidt
VP, Marketing & Innovation
View Bio